PFSOFT, the developer of one of the most powerful platforms on the market – Protrader – is waiving its startup license fee of
$150,000, the company shared exclusively with Finance Magnates. The firm is aiming to shift its B2B line pricing model towards a more flexible structure.
Instead of the initial licensing fee, the company is going to continue charging its B2B clients a flat monthly fee depending on their needs. Clients of PFSOFT will be able to use the Protrader Multi-Asset brokerage platform in a more flexible way.
Different products will come with different setup fees, but a standard retail trading brokerage that is offering basic FX and CFDs will be paying about $5,000 per month. The fee will cover two servers, one connection to a liquidity provider or an aggregator and one front end platform – desktop, mobile or web. The total charges will depend on the specific setup that a broker needs in order to satisfy the needs of its clients.
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Commenting on the company’s move, the Global Head of Business Development at PFSOFT, Roman Nalivayko, explained: “The rationale behind this decision is to help market participants to diversify risk and extend their business activity by implementing proven multi asset technology.”
“Our new approach will also eliminate the risk for companies that already use some other technology, but are not quite happy with its limitations. We have noticed, that in recent months many companies started to look for more advanced trading solutions that allow various asset classes to be offered next to FX or CFDs,” he elaborated.
The company also hinted that it is expecting to unveil some additional major changes shortly.