ATFX has revealed exclusively to Finance Magnates that it has opened a new office in Kraków, Poland as part of the broker’s expansion plan for the European Union.
The focus of the new Polish office will be IT development and marketing – search engine optimisation (SEO). The broker selected Kraków as the location for the new office due to it being a hotspot destination for foreign expats as well as one of the largest cities in Poland.
According to the statement seen by Finance Magnates, ATFX has decided to expand its presence in Europe because it feels that its product offering is aligned with the market. However, ATFX will not serve any clients directly from its new office.
Commenting on the expansion, the Head of Marketing at ATFX (UK), Ergin Erdimir said in the statement: “It’s great that amidst a highly competitive Forex industry, ATFX continues to stand out and shine, despite the global turbulence caused by coronavirus.
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“The pandemic has not stood in the way of our EU expansion plans, instead, we continue to set industry standards and provide a benchmark for all brokers across the world. We’re delighted about launching office operations in Kraków, a highly-regarded, upcoming city in the heart of Poland”.
New additions to ATFX
As part of the expansion, the foreign exchange broker has appointed Nicole Defranc as its SEO Executive, and Dustin Syldatk as the company’s Landing Environment and Localisation Executive.
“ATFX expanding to Poland represents more to me than just starting a new job. It’s an opportunity to be part of a fast-growing global company that has family values and prioritises the well-being of their employees,” added Nicole Defranc.
Speaking on the new role, Dustin Syldatk commented: “I am totally excited to be a part of the ATFX family, especially as the company expands into the European market. The German-oriented marketing branch is great because I get to work in a multicultural environment with colleagues from all over the world.”
As part of its European expansion, ATFX said in the statement that it will continue to expand into more countries in the region. The broker plans on opening offices in emerging cities so that it can offer localised services to its clients.