Exclusive: ATFX Opens Office in Poland as Part of EU Expansion

ATFX has revealed exclusively to Finance Magnates that it has opened a new office in Kraków, Poland as part of the broker’s expansion plan for the European Union.

The focus of the new Polish office will be IT development and marketing - search engine optimisation (SEO). The broker selected Kraków as the location for the new office due to it being a hotspot destination for foreign expats as well as one of the largest cities in Poland.

According to the statement seen by Finance Magnates, ATFX has decided to expand its presence in Europe because it feels that its product offering is aligned with the market. However, ATFX will not serve any clients directly from its new office.

Commenting on the expansion, the Head of Marketing at ATFX (UK), Ergin Erdimir said in the statement: “It’s great that amidst a highly competitive Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term industry, ATFX continues to stand out and shine, despite the global turbulence caused by Coronavirus Coronavirus The outbreak of Covid-19 or Coronavirus in early 2020 has since redefined the financial services industry. Brokers have been forced to quickly adapt to several changes, both positive and negative.This includes the FX industry, which saw surges in volumes across the retail and institutional space in Q1 2020. This trend can be explained by an outflow of volatility, coupled with countries taking major moves to stabilize their respective economies.In conjunction with uncertainty caused by the virus, The outbreak of Covid-19 or Coronavirus in early 2020 has since redefined the financial services industry. Brokers have been forced to quickly adapt to several changes, both positive and negative.This includes the FX industry, which saw surges in volumes across the retail and institutional space in Q1 2020. This trend can be explained by an outflow of volatility, coupled with countries taking major moves to stabilize their respective economies.In conjunction with uncertainty caused by the virus, Read this Term.

“The pandemic has not stood in the way of our EU expansion plans, instead, we continue to set industry standards and provide a benchmark for all brokers across the world. We’re delighted about launching office operations in Kraków, a highly-regarded, upcoming city in the heart of Poland”.

New additions to ATFX

As part of the expansion, the foreign exchange broker has appointed Nicole Defranc as its SEO Executive, and Dustin Syldatk as the company’s Landing Environment and Localisation Executive.

“ATFX expanding to Poland represents more to me than just starting a new job. It's an opportunity to be part of a fast-growing global company that has family values and prioritises the well-being of their employees,” added Nicole Defranc.

Speaking on the new role, Dustin Syldatk commented: “I am totally excited to be a part of the ATFX family, especially as the company expands into the European market. The German-oriented marketing branch is great because I get to work in a multicultural environment with colleagues from all over the world."

As part of its European expansion, ATFX said in the statement that it will continue to expand into more countries in the region. The broker plans on opening offices in emerging cities so that it can offer localised services to its clients.