Bourse Direct, a provider of online brokerage services in France and a direct member of Euronext markets, announced today that it has signed up for Euronext’s Best of Book to offer its customers best execution.
Individual retail investors trading through Bourse Direct will now be able to access all the benefits of Euronext’s trading platform, including impartial, transparent, reliable and improved quotes.
Catherine Nini, CEO of Bourse Direct, said: “Euronext’s Best of Book service provides real added value to our customers, who can execute their orders for a wide range of stocks in the best possible conditions. For retail investors, there are no downside, only benefits. By adopting Best of Book, Bourse Direct is pursuing its policy of offering ‘the best service at the best price’.”
In compliance with MiFID regulation, Best of Book offers optimum execution quality with the best price, fastest execution and highest likelihood of execution. By joining the service, Bourse Direct gives its customers access to Euronext’s Central Order Book, deep liquidity pool and Best of Book’s most favourable execution prices.
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Best of Book reflects our belief that the Paris Bourse must be accessible to all profiles.
Designed by Euronext, Best of Book allows brokers to offer spreads on over 550 of the most liquid stocks listed on Euronext markets. A group of dedicated liquidity providers compete to offer quotes that are placed at or better than the European Best Bid and Offer. Orders not matched against these quotes are sent to the Central Order Book.
Bourse Direct and Euronext together will supply a range of tools and information to Bourse Direct customers using Best of Book, including monthly newsletters, brochures and research. Users will receive proof of best execution in reports produced by LiquidMetrix, an independent third party.
Anthony Attia, CEO of Euronext Paris, stated: “Our aim is to make the execution of retail investors’ orders more transparent and offer them competitive, high-quality service on Euronext markets. Best of Book reflects our belief that the Paris Bourse must be accessible to all profiles, from institutional investors to retail investors.”