Brokeree Solutions redesigned the interface for PAMM, its money management system for brokers, the company said today (Monday). PAMM is the third of its investment products to move onto one shared design system.
Brokeree counts nearly 15% of roughly 1,000 brokers worldwide as offering managed account services, a figure it publishes itself and the one it used in June when it opened PAMM to brokers and crypto firms running proprietary platforms.
London's trading industry is coming home!
For the firms in that group, the change is in the screens staff and clients open every day, and not in how the system splits profits, losses and fees.
A Ten-Year-Old Product Gets New Pages
The rework restructures money manager pages, investment records, transaction and request handling and product configurations, according to Brokeree Solutions. Navigation and visual style now match its copy trading platform.
PAMM itself works the same way. Experienced traders run pooled accounts as money managers, investors put money into the accounts they pick, and profits, losses and fees are divided automatically by each investor's share.
Brokers administer the setup through an admin panel, and money managers and investors work in a separate client portal. Those are the screens the redesign touches.
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Anton Sokolov, head of product, said the company ran hours of sessions with clients before deciding what to change, and that with every product on one design language, "we expect improvements to reach clients faster than before."
Tools for Brokers and Spotware Shipped Their Own Updates
Tools for Brokers wired its PAMM module into Dynamic Works' Syntellicore CRM at the end of June, letting brokerages run managed account programs from inside their back office instead of a separate vendor system.
Spotware released cTrader Admin 9.9 in February as a set of changes to routine broker workflows instead of new capabilities, with its broker count above 300.
STARTRADER moved its copy trading service into the browser as Web STAR Copy in a separate release. Until then the feature ran only in its mobile app.
Brokeree left its own product where it was and changed how people move through it. The Social Trading interface went first in April, the Ratings Module followed in May, and the same navigation tabs and role-specific views were carried into PAMM.
First-Time Managed Account Launches Are the Sales Pitch
Victor Ivanov, regional head of business development for EMEA, said Brokeree is talking to brokers starting managed account services for the first time, and that how quickly their teams learn the admin panel decides how soon they can go live.
"A clearer interface lowers that barrier," Ivanov said.
Brokeree has been adding PAMM through partners. It signed Hantec Markets for copy trading and managed accounts across MetaTrader in June.
CRM provider FXBO put PAMM for cTrader inside its own system so that account events feed broker workflows.
Brokeree also sells Prop Pulse and Liquidity Bridge. The navigation logic used across the redesign was already running in Prop Pulse when the Social Trading interface was reworked in April, according to the company's announcement at the time.
