Recently I decided that I wanted to make a point about how numbers can both represent and misrepresent the facts.
Big Data is the rage. Surely making decisions based on data and trends can Yield optimized and better performance? As CMO of Leverate, with over a decade of using data as part of my profession, I can say the answer is both yes and no.
Recently I decided that I wanted to make a point about how numbers can both represent and misrepresent the facts. To illustrate my findings, I will show you some examples that may make both brokers and traders sit up and take note.
I started by looking into trend lines and matching correlations of the usage of our platforms and possible external forces.
The chart above shows weekly volume of trades. Highlighted are the peaks and they correlate quite comfortably with the beginning of each month, and this is logical as this is salary time.
Traders are obviously more inclined to trade when their funds are at the fullest. So far, so good.
Next, I looked to see if there was a correlation between volume traded and the price of euro/USD:
There seems to be some correlation here. As the price goes up so does trading volume. Perhaps the feel-good factor of buying rather than selling has an influence on how much traders trade?
The next step was to see if there was a particular platform that is even more closely correlated to this pattern.
It seems as though the download platform (rather than mobile or web) is the main source of the correlation.
A logical argument could be made that the download platform is more widely used and it would indicate the initial findings – as price rises, so does trading volume.
As a broker I may be tempted to use this information and build a marketing program to take advantage of the two pieces of information in my possession. Contact traders at the beginning of each month to increase retention at the optimal time for them. Secondly, I can follow the trends of the currency pair and message traders when the trend is up, alerting traders to their favorite time to trade.
Once I reached a conclusion about these correlations, I downloaded an EU report into monthly egg production and the placement of egg laying hens per country. It turns out that farmers in Belgium are also affected positively by the price of euro versus USD.
This could make sense as well. Effectively the euro has more value and therefore it is a good time to invest in egg producing hens. Or, maybe the same feel-good factor that traders have with a positive market affects the optimism of Belgian farmers?
But wait, if the graphs between euro-USD and trading volume and the euro-USD and Belgian egg production correlate, then obviously there is a correlation between volume traded and egg production in Belgium...
It also turns out that mobile trading is positively affected by the number of egg producing hens in Germany!
So my new marketing plan says to contact traders at the beginning of each month. Also contact traders when egg production in Belgium goes up to trade on download and watch German hens for mobile trading. Easy!
Big Data is the rage. Surely making decisions based on data and trends can Yield optimized and better performance? As CMO of Leverate, with over a decade of using data as part of my profession, I can say the answer is both yes and no.
Recently I decided that I wanted to make a point about how numbers can both represent and misrepresent the facts. To illustrate my findings, I will show you some examples that may make both brokers and traders sit up and take note.
I started by looking into trend lines and matching correlations of the usage of our platforms and possible external forces.
The chart above shows weekly volume of trades. Highlighted are the peaks and they correlate quite comfortably with the beginning of each month, and this is logical as this is salary time.
Traders are obviously more inclined to trade when their funds are at the fullest. So far, so good.
Next, I looked to see if there was a correlation between volume traded and the price of euro/USD:
There seems to be some correlation here. As the price goes up so does trading volume. Perhaps the feel-good factor of buying rather than selling has an influence on how much traders trade?
The next step was to see if there was a particular platform that is even more closely correlated to this pattern.
It seems as though the download platform (rather than mobile or web) is the main source of the correlation.
A logical argument could be made that the download platform is more widely used and it would indicate the initial findings – as price rises, so does trading volume.
As a broker I may be tempted to use this information and build a marketing program to take advantage of the two pieces of information in my possession. Contact traders at the beginning of each month to increase retention at the optimal time for them. Secondly, I can follow the trends of the currency pair and message traders when the trend is up, alerting traders to their favorite time to trade.
Once I reached a conclusion about these correlations, I downloaded an EU report into monthly egg production and the placement of egg laying hens per country. It turns out that farmers in Belgium are also affected positively by the price of euro versus USD.
This could make sense as well. Effectively the euro has more value and therefore it is a good time to invest in egg producing hens. Or, maybe the same feel-good factor that traders have with a positive market affects the optimism of Belgian farmers?
But wait, if the graphs between euro-USD and trading volume and the euro-USD and Belgian egg production correlate, then obviously there is a correlation between volume traded and egg production in Belgium...
It also turns out that mobile trading is positively affected by the number of egg producing hens in Germany!
So my new marketing plan says to contact traders at the beginning of each month. Also contact traders when egg production in Belgium goes up to trade on download and watch German hens for mobile trading. Easy!
Nicc Lewis is the Chief Marketing Officer at Leverate. He is responsible for the company’s marketing endeavors including product launches, strategy, campaigns, online and offline marketing and branding. Nicc brings more than 10 years of executive level marketing experience in the digital marketing industry. Nicc Lewis is CMO at Leverate. He is responsible for the company’s marketing endeavors including product launches, strategy, campaigns, online and offline marketing and branding.
Webull Introduces "Lite" Version of Trading App for Retail Users
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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