Modern FX trading is such an internet dependent operation that it is hard to imagine how it worked before the advent of this technology. It is thus no surprise that the main way for brokers to look for clients is online marketing.
Starting as simple paid banners, like newspaper ads brought to websites, online marketing has become a complex art form. Game theory, artificial intelligence, behavioral economics and other sciences are used to develop bidding strategies that help firms gain an edge over the competition.
Considering this, brokers need all the help they can get to price their client acquisition methods. This is where Finance Magnates Intelligence Department’s new Affiliate Marketing Report comes in. Our researchers have already gathered data on the costs for the second half of 2016 from affiliate services across the globe. Exact figures cover Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Lead (CPL).
Australia on top
As a service to our readers, we can now reveal a few interesting data points from the report. An index of Average Cost per Affiliate Action shows that the most expensive country in which to market is Australia, despite the fact that most of the top countries on the list are in Europe. At number ten, China is the most expensive affiliate market in Asia. The highest entry on the list for an African country is South Africa at number 22.
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Global Retail Forex Affiliate Marketing Report
Contents: A short review of the online marketing tactics in each country and metrics on affiliate marketing costs.
Dated: January, 2017.
Written by: Finance Magnates Intelligence Department.
Featured parameters: Cost per Click, Cost per Lead and Cost per Acquisition.
Reviewed Countries: Argentina, Australia, Austria, Brazil, Canada, Chile, China, Colombia, the Czech Republic, Finland, France, Germany, Greece, Hungary, Italy, Kuwait, Malaysia, Mexico, the Netherlands, Norway, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Thailand, the UK, United Arab Emirates, and the USA.