The oneZero CEO said technological improvements and customer demand make multi-asset adoption inevitable
Last month, I wrote a lengthy piece describing why I think most brokers are unlikely to adopt equities trading in the near future.
Higher data costs, technological problems and much smaller room for profit, I argued, all mean most brokers won’t bother trying to become the next Robinhood.
But not everyone agreed with me.
And being the fair-minded group of hacks that we are here at Finance Magnates, we decided to hear what one of these people had to say.
Evolving market
“Today’s market is evolving to the point where everyone expects their technology to offer the ease of use of an iPhone - with access to multiple apps and functionality in one place,” said Andrew Ralich, the CEO and co-founder of liquidity management firm oneZero.
“Brokerage customers are no different - they will look to accomplish their investment and trading goals through a single solution. If they can’t get everything they want through your institution, they may look for another provider who can meet their needs more easily.”
Of course, Ralich has reason to believe in equities trading for brokers - his company can provide access to the service.
oneZero’s EcoSystem, a Liquidity distribution network, now has more than 200 makers and takers on its books. Brokers using the platform can access anything from futures and commodities to currencies and equities.
Multi-Asset offering will be 'table stakes' for brokers
oneZero wouldn’t be providing access to those asset classes unless the company’s executives believed they could provide added value to clients.
And, according to Ralich, equities trading is likely to become the norm for retail brokers in the near future.
“With traders become more sophisticated, it will increasingly become ‘table stakes’ to offer multiple asset classes so they can manage their portfolios and trading strategies,” said the oneZero CEO. “Even if users are not planning to trade in a specific asset class, they will be considering access to it as part of their assessment.
“The best way for brokers to meet this demand is to offer a holistic solution that handles a variety of financial instruments. Tier 1 retail brokers have been providing this access for some time, and have won business and market share as a result.”
Better technology, easier access
One of the key problems that brokers face when attempting to adopt equities trading is finding the requisite technology.
Most retail brokers continue to use MetaTrader 4 and, to a lesser degree, MetaTrader 5.
It is possible to trade equities with those platforms, but it’s not ideal. Put simply, they were not designed to provide direct access to the stock markets.
That being said, Ralich told Finance Magnates that improvements in third-party trading technology mean firms can now much more easily provide access to equities and other asset classes.
“It’s true that most of today’s retail brokers initially set up their businesses before off-the-shelf technology was sophisticated enough to handle true multi-asset execution,” said Ralich.
“But with advancements like direct market access to exchanges and evolving agency models, modern platforms are capable of providing the same level of multi-asset flexibility that Tier 1 brokers have spent years refining.
“Brokers that use an advanced Trading Platform and partner with a back-end technology provider can, in today’s market, offer their clients an enterprise-grade multi-asset trading experience without developing proprietary software.”
Well, there you have it, folks.
If you read my prior piece and were feeling all doom and gloom about adding stock trading to your platform, don’t feel too bad - oneZero is on hand to help.
Last month, I wrote a lengthy piece describing why I think most brokers are unlikely to adopt equities trading in the near future.
Higher data costs, technological problems and much smaller room for profit, I argued, all mean most brokers won’t bother trying to become the next Robinhood.
But not everyone agreed with me.
And being the fair-minded group of hacks that we are here at Finance Magnates, we decided to hear what one of these people had to say.
Evolving market
“Today’s market is evolving to the point where everyone expects their technology to offer the ease of use of an iPhone - with access to multiple apps and functionality in one place,” said Andrew Ralich, the CEO and co-founder of liquidity management firm oneZero.
“Brokerage customers are no different - they will look to accomplish their investment and trading goals through a single solution. If they can’t get everything they want through your institution, they may look for another provider who can meet their needs more easily.”
Of course, Ralich has reason to believe in equities trading for brokers - his company can provide access to the service.
oneZero’s EcoSystem, a Liquidity distribution network, now has more than 200 makers and takers on its books. Brokers using the platform can access anything from futures and commodities to currencies and equities.
Multi-Asset offering will be 'table stakes' for brokers
oneZero wouldn’t be providing access to those asset classes unless the company’s executives believed they could provide added value to clients.
And, according to Ralich, equities trading is likely to become the norm for retail brokers in the near future.
“With traders become more sophisticated, it will increasingly become ‘table stakes’ to offer multiple asset classes so they can manage their portfolios and trading strategies,” said the oneZero CEO. “Even if users are not planning to trade in a specific asset class, they will be considering access to it as part of their assessment.
“The best way for brokers to meet this demand is to offer a holistic solution that handles a variety of financial instruments. Tier 1 retail brokers have been providing this access for some time, and have won business and market share as a result.”
Better technology, easier access
One of the key problems that brokers face when attempting to adopt equities trading is finding the requisite technology.
Most retail brokers continue to use MetaTrader 4 and, to a lesser degree, MetaTrader 5.
It is possible to trade equities with those platforms, but it’s not ideal. Put simply, they were not designed to provide direct access to the stock markets.
That being said, Ralich told Finance Magnates that improvements in third-party trading technology mean firms can now much more easily provide access to equities and other asset classes.
“It’s true that most of today’s retail brokers initially set up their businesses before off-the-shelf technology was sophisticated enough to handle true multi-asset execution,” said Ralich.
“But with advancements like direct market access to exchanges and evolving agency models, modern platforms are capable of providing the same level of multi-asset flexibility that Tier 1 brokers have spent years refining.
“Brokers that use an advanced Trading Platform and partner with a back-end technology provider can, in today’s market, offer their clients an enterprise-grade multi-asset trading experience without developing proprietary software.”
Well, there you have it, folks.
If you read my prior piece and were feeling all doom and gloom about adding stock trading to your platform, don’t feel too bad - oneZero is on hand to help.
Gender Gap in Online Privacy Concerns: Women More Reserved in Sharing Personal Data
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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