Referrals are the lifeblood of the online trading industry and knowing what sources could refer the greatest number of potential clients to your website is essential for thriving in our competitive business. Helping you decide where to focus your precious marketing resources is the Finance Magnates Referrals Ranking.
This new and unique benchmark presents the most effective commercial sources of traffic referral to the leading brokers in the retail forex industry. This data was created by closely examining the patterns of traffic on the websites of multiple brokers during July 2016.
From this new information we can learn a number of interesting things. First and foremost we can see just how segregated the Japanese market is from the rest of the world – so don’t plan on your strong international brand bringing clients to a new branch in Japan. Luckily we also tell you which sites are most active in referring traders in the giant Asian economy. From the top to the bottom those are: Pointi.jp; Diamond.jp; Dietnavi.com; Gendama.jp; and Lifemedia.jp.
On the international front we see that of the top five sources for referrals, two were educational sites, two were traders’ forums and one was a dedicated news site. At number five was Investopedia, number four was Forex Peace Army and number three was Baby Pips. The runner up was aggregator Investing.com and leading the ranking in July was the FX portal ForexFactory, not very surprising considering its huge traffic.
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Make sure to look for the index next month and every month thereafter to see how the referral ecosystem changes.
Working for you
This is the second publication from the FM Traffic Indices – a new cross-industry benchmark, created with a methodological formula that matriculates data from three main sources: brokers’ trading volumes, brokers’ traffic data and insider information.
In today’s business world big-data analysis and access to objective information sources are crucial to success. Unfortunately, until now it has been very hard and costly, if possible at all, to find any reliable benchmarks for operations in social, FX and CFDs trading.
For this reason, the Finance Magnates Intelligence Department has launched a new project of creating a set of monthly indices encompassing various aspects of the online trading industry. These indices will provide you with unique data points gathered by our analysts, that will serve as a valuable knowledge base for your decision making.
Want know more? Get the brand new FM Intelligence Report: