Financial and Business News

After Taking Full Control of Yuh, Swissquote Brings the App to Young Boys’ Shirts

Wednesday, 14/01/2026 | 16:09 GMT by Tareq Sikder
  • Yuh branding will appear on domestic match shirts; Swissquote branding in international games.
  • The deal builds on earlier cooperation with the Young Boys women’s team.
Yuh, Swissquote

Yuh, a Swiss mobile banking and investing app backed by Swissquote, will become the main partner of BSC Young Boys from the 2026–27 season.

The partnership follows Swissquote’s full takeover of Yuh last year. Swissquote acquired PostFinance’s 50% stake in the platform and became the sole owner.

The transaction received regulatory approval and ended the joint-venture structure that had been in place since Yuh launched in May 2021. Yuh was developed as a mobile-first platform offering banking, investing, and savings services.

Swissquote-Backed Yuh Expands Football Partnership

Under the agreement, Yuh’s branding will appear on Young Boys’ shirts in domestic competitions. For international matches, the club will carry Swissquote branding, reflecting the group’s ownership of Yuh.

The companies described the deal as a long-term partnership rather than a short-term marketing initiative. Financial terms were not disclosed, and the agreement will run until at least 2030.

Partnership Focus and Background

The arrangement builds on an existing relationship between the parties. Yuh previously collaborated with the Young Boys women’s team. Both sides said the cooperation developed gradually and was based on a long-term approach. According to the announcement, the partnership is intended to go beyond logo placement. It is expected to focus on engagement with fans, customers, and the local region.

Yuh is operated by Yuh Ltd and is owned by Swissquote, a publicly listed Swiss online trading and banking group. BSC Young Boys is one of Switzerland’s established football clubs and regularly competes in both domestic leagues and European competitions.

Yuh Reports First Profit

Yuh also reported its first profitable year in 2024, with a profit of CHF 1.7 million. The company said the milestone was achieved ahead of its original plan to break even by 2025.

In under four years, Yuh has surpassed 300,000 users, with account numbers increasing by 48% in 2024. Customer assets doubled over the same period to reach CHF 3 billion, highlighting the app’s continued growth and market presence.

Yuh, a Swiss mobile banking and investing app backed by Swissquote, will become the main partner of BSC Young Boys from the 2026–27 season.

The partnership follows Swissquote’s full takeover of Yuh last year. Swissquote acquired PostFinance’s 50% stake in the platform and became the sole owner.

The transaction received regulatory approval and ended the joint-venture structure that had been in place since Yuh launched in May 2021. Yuh was developed as a mobile-first platform offering banking, investing, and savings services.

Swissquote-Backed Yuh Expands Football Partnership

Under the agreement, Yuh’s branding will appear on Young Boys’ shirts in domestic competitions. For international matches, the club will carry Swissquote branding, reflecting the group’s ownership of Yuh.

The companies described the deal as a long-term partnership rather than a short-term marketing initiative. Financial terms were not disclosed, and the agreement will run until at least 2030.

Partnership Focus and Background

The arrangement builds on an existing relationship between the parties. Yuh previously collaborated with the Young Boys women’s team. Both sides said the cooperation developed gradually and was based on a long-term approach. According to the announcement, the partnership is intended to go beyond logo placement. It is expected to focus on engagement with fans, customers, and the local region.

Yuh is operated by Yuh Ltd and is owned by Swissquote, a publicly listed Swiss online trading and banking group. BSC Young Boys is one of Switzerland’s established football clubs and regularly competes in both domestic leagues and European competitions.

Yuh Reports First Profit

Yuh also reported its first profitable year in 2024, with a profit of CHF 1.7 million. The company said the milestone was achieved ahead of its original plan to break even by 2025.

In under four years, Yuh has surpassed 300,000 users, with account numbers increasing by 48% in 2024. Customer assets doubled over the same period to reach CHF 3 billion, highlighting the app’s continued growth and market presence.

Topics
retail
retail FX
swissquote
fintech
About the Author: Tareq Sikder
Tareq Sikder
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A Forex technical analyst and writer who has been engaged in financial writing for 12 years.

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