Online trading faces choppy waters, but AI, diversification, and client focus can navigate to calmer seas and new horizons.
"With AI-driven advancements, marketing becomes more personalized and relevant."
Leaders' Agenda: Where Online Trading Is Headed - Panel at FMLS:23
The online trading landscape is facing a pivotal moment. After a period of meteoric growth, turbulence in the form of increased volatility, regulatory pressure, and the dominance of tech giants loom on the horizon. Yet, amidst these challenges, fertile ground for adaptation and innovation awaits those bold enough to seize it. This was the crux of the fascinating panel discussion hosted at the Finance Magnates London Summit (FMLS:23), moderated by Andrea Mateos, the Chief Commercial Officer at Finance Magnates Group.
Market Volatility and Diversification
The prospect of heightened market volatility in 2024 casts a long shadow over online brokers. Following a year of phenomenal returns in 2023, investors brace for a more arduous terrain. As Andrew Ralich, the CEO and Co-Founder at oneZero, put it: "the days of easy money are behind us."
Matthew Maloney, Group CEO of Finalto
To navigate this choppy sea, diversification will be the life raft. Panelists emphasized the critical role of offering clients access to a diverse array of asset classes and geographic regions. Matthew Maloney, the Group CEO at Finalto, chimed in: "The multi-asset approach is the future of online trading. It's about managing risk efficiently and securing fair pricing, all on a user-friendly, mobile-optimized platform."
Charles White-Thomson, CEO of Saxo UK
In a market teeming with competitors, laser-sharp focus on client needs becomes paramount. This entails understanding their risk tolerance, investment aspirations, and preferred trading styles. The need for multi-asset platforms catering to varied strategies was consistently echoed by Charles White-Thomson, the CEO at Saxo UK: "The future of online trading is vibrant. The market offers immense opportunity, but controlling risk and managing costs are key."
Iskandar Najjar, Co-Founder and CEO at Equiti Group
Robust risk management practices are the bedrock of client trust. The panelists reiterated the importance of equipping clients with the tools and resources for informed decision-making and effective risk mitigation. Iskandar Najjar, the Co-Founder and CEO at Equiti Group, added: "Consolidation is the name of the game in online trading. The market is maturing, and players are consolidating. This augurs well for stability and innovation in the industry."
AI Will Be in the Forefront
Andrew Ralich, the Co-Founder and CEO of oneZero
Artificial intelligence (AI) is rapidly transforming countless industries, and online trading is no exception. From revolutionizing marketing and customer service to empowering trading tools and risk management, the panelists envisioned a future brimming with AI's potential. For example, AI-powered chatbots could offer clients 24/7 support and real-time query resolution. However, the panelists also urged caution against overhyping AI, emphasizing the need for practical applications that deliver tangible value to clients. OneZero’s Ralich reiterated: "AI is a valuable tool, not a magic bullet."
Jan De Schepper, Chief Sales and Marketing Officer at Swissquote
Jan De Schepper, the Chief Sales and Marketing Officer at Swissquote, emphasized the transformative impact of AI: "With AI-driven advancements, marketing becomes more personalized and relevant. In the realm of customer service, AI empowers us to offer high-quality, 24/7 support through chatbots, enhancing the customer experience."
Sharing his views on AI, Wei Qiang Zhang, Managing Director at ATFX UK & ATFX Connect of ATFX Global, pointed out: "Just as cryptocurrencies were a hot topic until mid-last year, AI has now taken centre stage in market discussions."
Wei Qiang Zhang, Managing Director at ATFX UK & ATFX Connect
The online trading industry is increasingly under the watchful eye of regulators worldwide. In the UK, the Financial Conduct Authority's new consumer duty rules demand that firms prioritize their clients' interests. While welcoming the focus on consumer protection, the panelists acknowledged the challenges of complying with evolving regulations. Maloney concluded: "Putting the client at the heart of online trading is the future. It's about ensuring they have the tools and resources to thrive."
The crossroads beckon the online trading industry. The approaching years may be fraught with challenges, but for those who dare to adapt and innovate, fertile ground for unprecedented growth awaits. The insights shared by the esteemed panelists at the Finance Magnates London Summit 2023 serve as a valuable roadmap for brokers, technology providers, and investors alike. By prioritizing client needs, embracing innovation, and navigating the regulatory landscape with agility, the online trading industry can not only weather the coming storm but also redefine its trajectory in the years to come.
The online trading landscape is facing a pivotal moment. After a period of meteoric growth, turbulence in the form of increased volatility, regulatory pressure, and the dominance of tech giants loom on the horizon. Yet, amidst these challenges, fertile ground for adaptation and innovation awaits those bold enough to seize it. This was the crux of the fascinating panel discussion hosted at the Finance Magnates London Summit (FMLS:23), moderated by Andrea Mateos, the Chief Commercial Officer at Finance Magnates Group.
Market Volatility and Diversification
The prospect of heightened market volatility in 2024 casts a long shadow over online brokers. Following a year of phenomenal returns in 2023, investors brace for a more arduous terrain. As Andrew Ralich, the CEO and Co-Founder at oneZero, put it: "the days of easy money are behind us."
Matthew Maloney, Group CEO of Finalto
To navigate this choppy sea, diversification will be the life raft. Panelists emphasized the critical role of offering clients access to a diverse array of asset classes and geographic regions. Matthew Maloney, the Group CEO at Finalto, chimed in: "The multi-asset approach is the future of online trading. It's about managing risk efficiently and securing fair pricing, all on a user-friendly, mobile-optimized platform."
Charles White-Thomson, CEO of Saxo UK
In a market teeming with competitors, laser-sharp focus on client needs becomes paramount. This entails understanding their risk tolerance, investment aspirations, and preferred trading styles. The need for multi-asset platforms catering to varied strategies was consistently echoed by Charles White-Thomson, the CEO at Saxo UK: "The future of online trading is vibrant. The market offers immense opportunity, but controlling risk and managing costs are key."
Iskandar Najjar, Co-Founder and CEO at Equiti Group
Robust risk management practices are the bedrock of client trust. The panelists reiterated the importance of equipping clients with the tools and resources for informed decision-making and effective risk mitigation. Iskandar Najjar, the Co-Founder and CEO at Equiti Group, added: "Consolidation is the name of the game in online trading. The market is maturing, and players are consolidating. This augurs well for stability and innovation in the industry."
AI Will Be in the Forefront
Andrew Ralich, the Co-Founder and CEO of oneZero
Artificial intelligence (AI) is rapidly transforming countless industries, and online trading is no exception. From revolutionizing marketing and customer service to empowering trading tools and risk management, the panelists envisioned a future brimming with AI's potential. For example, AI-powered chatbots could offer clients 24/7 support and real-time query resolution. However, the panelists also urged caution against overhyping AI, emphasizing the need for practical applications that deliver tangible value to clients. OneZero’s Ralich reiterated: "AI is a valuable tool, not a magic bullet."
Jan De Schepper, Chief Sales and Marketing Officer at Swissquote
Jan De Schepper, the Chief Sales and Marketing Officer at Swissquote, emphasized the transformative impact of AI: "With AI-driven advancements, marketing becomes more personalized and relevant. In the realm of customer service, AI empowers us to offer high-quality, 24/7 support through chatbots, enhancing the customer experience."
Sharing his views on AI, Wei Qiang Zhang, Managing Director at ATFX UK & ATFX Connect of ATFX Global, pointed out: "Just as cryptocurrencies were a hot topic until mid-last year, AI has now taken centre stage in market discussions."
Wei Qiang Zhang, Managing Director at ATFX UK & ATFX Connect
The online trading industry is increasingly under the watchful eye of regulators worldwide. In the UK, the Financial Conduct Authority's new consumer duty rules demand that firms prioritize their clients' interests. While welcoming the focus on consumer protection, the panelists acknowledged the challenges of complying with evolving regulations. Maloney concluded: "Putting the client at the heart of online trading is the future. It's about ensuring they have the tools and resources to thrive."
The crossroads beckon the online trading industry. The approaching years may be fraught with challenges, but for those who dare to adapt and innovate, fertile ground for unprecedented growth awaits. The insights shared by the esteemed panelists at the Finance Magnates London Summit 2023 serve as a valuable roadmap for brokers, technology providers, and investors alike. By prioritizing client needs, embracing innovation, and navigating the regulatory landscape with agility, the online trading industry can not only weather the coming storm but also redefine its trajectory in the years to come.
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
