The two-day-long exhibition kicked-off today at 11 am local time.
"We have more young traders because we have more young people": HFM's Alex Stefanidis.
From the floor of FMAS:24 exhibition
The Finance Magnates Africa Summit (FMAS:24) has officially kicked off today, making its triumphant return to the vibrant heart of Johannesburg. Now bigger and better than ever, this premier B2B event is set to redefine industry standards.
At 11 am local time, the gates of the Sandton Convention Center swung open, heralding the start of an electrifying two-day Exhibition. Attendees can look forward to a dynamic lineup of industry heavyweights delivering keynote speeches, engaging in panel discussions, conducting interviews, and much more.
FMAS:24 is the ultimate convergence point for trading industry executives, marketers, company representatives, and traders. It's an unparalleled opportunity for networking, where meaningful connections can ignite promising business deals.
This year’s summit features an expanded format, with two stages: Center Stage and Trader Zone. Additionally, a more extensive exhibition area will allow companies to showcase their cutting-edge products and services to both current and prospective clients.
From the Exhibition Floor
The regulators are also present at FMAS:24. Catch ForexLive's Adam Button's interview with Gerhard van Deventer, Division Executive of Enforcement at FSCA.
FSCA's Gerhard van Deventer talking to the Finance Magnates Group
Prop trading exploded recently and demand for it is only growing. Petros Kalaitzis from Tools for Brokers is explaining growth of this industry at FMAS:24.
The panel discussion on "Mixed Signals: Macro Developments to Watch Out For" is ongoing. Are you following?
The panel discussion on "Mixed Signals: Macro Developments to Watch Out For"
The much-awaited panel discussion has started. At the Center Stage, Finance Magnates' Andrea Badiola Mateos is moderating the first discussion at FMAS:24 with industry heavyweights from Exness, TD Markets, Finalto, ATFX, and HFM. "We have more young traders because we have more young people," HFM's Alex Stefanidis said.
FMAS:24 panel discussion on Business Growth in Africa and Beyond
All eyes are on the Trader Zone as Christoforos Panagiotou, Africa Regional Manager at Fxview, took the stage.
A crowd has gathered at the XM booth. Are you there too?
The booth of XM
The exhibitors are already being approached by attendees. Just general queries or curiosity of future clients?
Footfall at Exness booth
Just after the doors are open, the hall is packed with attendees.
Can you guess who are welcoming the guests?
The crowed has gathered at the opening gates of the Sandton Convention Center. Can you take a guess at the footfall this year?
At the entry gate to FMAS:24
Schedule for Exhibition Day 1
Center Stage:
12:30 Business Growth in Africa and Beyond
13:20 Mixed Signals: Macro Developments to Watch Out for
15:00 Payments in Africa: a Cross-Border, Cross-Device Revolution
15:50 Navigating The Present and Future of IBs in South Africa
16:40 Regulation, Trust, and The Future of Trading in Africa
17:30 Personal Finance Management: Your Essential Checklist
18:10 Becoming a Pro Trader: Tools, Habits, and Mindset
Trader Zone:
12:00 FX and CFDs in Africa: Key Industry Trends
12:30 The Art of Market Analysis: Finding the Right Direction
13:00 Managing The Emotions of Trading
13:30 Piecing the Prop Trading Puzzle
14:50 Workshop with AvaTrade
15:20 Mastering Trading Expectations
15:50 Gold, South African Rand & The 2024 Financial Markets Outlook
16:20 Is my broker my buddy?
16:50 Set Yourself Apart - Elevate Your Mindset
17:15 Tutorial: Welcome to The World of Trading!
17:40 Know Your Partner: Do's and Don'ts in Tech and IBs
18:10 Overcoming Impatience: Essential Tactics for FX Mastery
A Recap of Opening Networking Blitz
As always, FMAS:24 kicked off with the highly anticipated Opening Networking Blitz at the Sandton Convention Centre. This exclusive, invite-only event seamlessly blended fun and business, offering a unique opportunity for selected attendees to connect and network on the eve of Exhibition Day 1.
Enjoy some moments from the party.
The Finance Magnates Africa Summit (FMAS:24) has officially kicked off today, making its triumphant return to the vibrant heart of Johannesburg. Now bigger and better than ever, this premier B2B event is set to redefine industry standards.
At 11 am local time, the gates of the Sandton Convention Center swung open, heralding the start of an electrifying two-day Exhibition. Attendees can look forward to a dynamic lineup of industry heavyweights delivering keynote speeches, engaging in panel discussions, conducting interviews, and much more.
FMAS:24 is the ultimate convergence point for trading industry executives, marketers, company representatives, and traders. It's an unparalleled opportunity for networking, where meaningful connections can ignite promising business deals.
This year’s summit features an expanded format, with two stages: Center Stage and Trader Zone. Additionally, a more extensive exhibition area will allow companies to showcase their cutting-edge products and services to both current and prospective clients.
From the Exhibition Floor
The regulators are also present at FMAS:24. Catch ForexLive's Adam Button's interview with Gerhard van Deventer, Division Executive of Enforcement at FSCA.
FSCA's Gerhard van Deventer talking to the Finance Magnates Group
Prop trading exploded recently and demand for it is only growing. Petros Kalaitzis from Tools for Brokers is explaining growth of this industry at FMAS:24.
The panel discussion on "Mixed Signals: Macro Developments to Watch Out For" is ongoing. Are you following?
The panel discussion on "Mixed Signals: Macro Developments to Watch Out For"
The much-awaited panel discussion has started. At the Center Stage, Finance Magnates' Andrea Badiola Mateos is moderating the first discussion at FMAS:24 with industry heavyweights from Exness, TD Markets, Finalto, ATFX, and HFM. "We have more young traders because we have more young people," HFM's Alex Stefanidis said.
FMAS:24 panel discussion on Business Growth in Africa and Beyond
All eyes are on the Trader Zone as Christoforos Panagiotou, Africa Regional Manager at Fxview, took the stage.
A crowd has gathered at the XM booth. Are you there too?
The booth of XM
The exhibitors are already being approached by attendees. Just general queries or curiosity of future clients?
Footfall at Exness booth
Just after the doors are open, the hall is packed with attendees.
Can you guess who are welcoming the guests?
The crowed has gathered at the opening gates of the Sandton Convention Center. Can you take a guess at the footfall this year?
At the entry gate to FMAS:24
Schedule for Exhibition Day 1
Center Stage:
12:30 Business Growth in Africa and Beyond
13:20 Mixed Signals: Macro Developments to Watch Out for
15:00 Payments in Africa: a Cross-Border, Cross-Device Revolution
15:50 Navigating The Present and Future of IBs in South Africa
16:40 Regulation, Trust, and The Future of Trading in Africa
17:30 Personal Finance Management: Your Essential Checklist
18:10 Becoming a Pro Trader: Tools, Habits, and Mindset
Trader Zone:
12:00 FX and CFDs in Africa: Key Industry Trends
12:30 The Art of Market Analysis: Finding the Right Direction
13:00 Managing The Emotions of Trading
13:30 Piecing the Prop Trading Puzzle
14:50 Workshop with AvaTrade
15:20 Mastering Trading Expectations
15:50 Gold, South African Rand & The 2024 Financial Markets Outlook
16:20 Is my broker my buddy?
16:50 Set Yourself Apart - Elevate Your Mindset
17:15 Tutorial: Welcome to The World of Trading!
17:40 Know Your Partner: Do's and Don'ts in Tech and IBs
18:10 Overcoming Impatience: Essential Tactics for FX Mastery
A Recap of Opening Networking Blitz
As always, FMAS:24 kicked off with the highly anticipated Opening Networking Blitz at the Sandton Convention Centre. This exclusive, invite-only event seamlessly blended fun and business, offering a unique opportunity for selected attendees to connect and network on the eve of Exhibition Day 1.
Finance Magnates 2025 Awards Return to Cyprus for a Night of Industry Recognition
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
