Marco Torrente, the Executive Head of Marketing and Digital at Vodacom Financial Services, shared the success story of the Kenyan super app Mpesa.
In Africa, financial services are moving into mobile platforms.
The second and final day of the Finance Magnates
Africa Summit (FMAS:24) was in full swing at the Sandton Convention Centre,
buzzing with energy and record attendance. This vibrant event highlighted the
evolution of Africa's trading industry and brought together notable brands and
professionals under one roof.
FMAS:24 is a significant event for Africa's trading
and financial sectors. This year's summit showcased the continent's potential in online
trading, fintech, crypto, digital assets, and payments. Attendees from both
business-to-business (B2B) and business-to-consumer (B2C) sectors networked, learned, and created valuable connections.
With over a decade of experience in organizing
top-tier events, FMAS:24 offered a unique platform on the continent. The summit provided
access to world-class FX and CFD brokers, educators, forex experts, and
influencers. Whether seasoned in the financial markets or new to trading,
participants enhanced their trading and investment strategies through insights and valuable connections.
Building a Robust Trading Plan: Key Elements and Execution
During this session, Chantel Snyman, the CEO of TradeWithChantel, presented important insights on how to push toward profitability. She delved into the essential elements of a robust trading plan, empowering traders to craft a personalized strategy that works for them. The audience was taught how to develop and implement winning strategies that ensure trades are executed with precision and efficiency.
Chantel Snyman, the CEO of TradeWithChantel, presents
"Inside The Trader's Mind" by Ref Wayne, the CEO of ForexAMG
FMAS:24 highlight! The legendary forex trader and author of
The Art of Trading Refined and Top Down Analysis on the Financial Markets, Ref Wayne, was in the house.
This time, he taught traders how to develop a winning trading plan, including
goal setting, choosing strategies, and achieving success.
Ref Wayne, the CEO of ForexAMG
The Highs and Lows of the Modern Trader
In today's dynamic financial landscape, achieving financial goals requires a strategic approach. In this session, Ashley Reeve, the Trading Educator of TD Markets, and Amar Ramith, the CEO of TD Markets, guided the audience on how to balance potential returns with risk management techniques. They taught traders how to make informed decisions and safeguard capital as they navigate the exciting world of investing.
Ashley Reeve, the Trading Educator of TD Markets, and Amar Ramith, the CEO of TD Markets (left)
SuperApps: One App to Rule Them All?
Marco Torrente, the Executive Head of Marketing & Digital
at Vodacom Financial Services, mentioned: "The context of each market in Africa
is extremely important, and I will give you an example. As you know, we have a
super-app outside of South Africa called Mpesa. This was launched 17 years ago
in Kenya with a specific use case, money transfer peer-to-peer. And the reason
being, in Kenya, back in the day, there was no high penetration of branches of
the different banks. And that was an opportunity for an outsider to provide a
digital service through USSD and to empower and bring these people into the
financial system."
"If I look at today's stats, we have close to 50 million active users transacting on Mpesa every month. And when Mpesa is not transacting, we actually receive a call from the Prime Minister in Kenya because more than 50% of the GDP is actually transacted on Mpesa. And these banks now are an opportunity for the Kenyan people and the rest of Africa."
Strategies for Trading Mastery: Pitfalls and Solutions
At the Trader Zone, Elsy Rayess, the Chief Business Development Officer of FxPro, presents
This session delved into the common trading mistakes in
online trading and provided the audience with practical tools to tackle them
head-on. It catered to both new trader
and those seeking to level up their skills. Elsy Rayess is a seasoned industry
expert, currently serving as FxPro’s Chief Business Development Officer.
JP Markets Draw
All-Star Panel: Easy Tips and Hard Lessons
At the All-Star Panel, Adam Button, the Chief Currency Analyst at ForexLive, moderated an insightful panel discussion that brought together Robert
J Van Eyden, the CEO of Scope Markets South Africa, Roger Eskinazi, the
Managing Partner of Tickmill South Africa, and Rob Pletropaolo, the Co-Head of
Trading at Unum Capital.
FMAS:24 Panel Discussion
SuperApps: One App to Rule Them All?
Vinoliah Martin, the Client Executive at Microsoft, shared her insights during FMAS:24
As financial services shift more to mobile platforms, fintech innovators will closely examine the super-apps emerging in Africa. This region is notable for its extensive mobile usage despite facing significant infrastructure hurdles.
The second and final day of the Finance Magnates
Africa Summit (FMAS:24) was in full swing at the Sandton Convention Centre,
buzzing with energy and record attendance. This vibrant event highlighted the
evolution of Africa's trading industry and brought together notable brands and
professionals under one roof.
FMAS:24 is a significant event for Africa's trading
and financial sectors. This year's summit showcased the continent's potential in online
trading, fintech, crypto, digital assets, and payments. Attendees from both
business-to-business (B2B) and business-to-consumer (B2C) sectors networked, learned, and created valuable connections.
With over a decade of experience in organizing
top-tier events, FMAS:24 offered a unique platform on the continent. The summit provided
access to world-class FX and CFD brokers, educators, forex experts, and
influencers. Whether seasoned in the financial markets or new to trading,
participants enhanced their trading and investment strategies through insights and valuable connections.
Building a Robust Trading Plan: Key Elements and Execution
During this session, Chantel Snyman, the CEO of TradeWithChantel, presented important insights on how to push toward profitability. She delved into the essential elements of a robust trading plan, empowering traders to craft a personalized strategy that works for them. The audience was taught how to develop and implement winning strategies that ensure trades are executed with precision and efficiency.
Chantel Snyman, the CEO of TradeWithChantel, presents
"Inside The Trader's Mind" by Ref Wayne, the CEO of ForexAMG
FMAS:24 highlight! The legendary forex trader and author of
The Art of Trading Refined and Top Down Analysis on the Financial Markets, Ref Wayne, was in the house.
This time, he taught traders how to develop a winning trading plan, including
goal setting, choosing strategies, and achieving success.
Ref Wayne, the CEO of ForexAMG
The Highs and Lows of the Modern Trader
In today's dynamic financial landscape, achieving financial goals requires a strategic approach. In this session, Ashley Reeve, the Trading Educator of TD Markets, and Amar Ramith, the CEO of TD Markets, guided the audience on how to balance potential returns with risk management techniques. They taught traders how to make informed decisions and safeguard capital as they navigate the exciting world of investing.
Ashley Reeve, the Trading Educator of TD Markets, and Amar Ramith, the CEO of TD Markets (left)
SuperApps: One App to Rule Them All?
Marco Torrente, the Executive Head of Marketing & Digital
at Vodacom Financial Services, mentioned: "The context of each market in Africa
is extremely important, and I will give you an example. As you know, we have a
super-app outside of South Africa called Mpesa. This was launched 17 years ago
in Kenya with a specific use case, money transfer peer-to-peer. And the reason
being, in Kenya, back in the day, there was no high penetration of branches of
the different banks. And that was an opportunity for an outsider to provide a
digital service through USSD and to empower and bring these people into the
financial system."
"If I look at today's stats, we have close to 50 million active users transacting on Mpesa every month. And when Mpesa is not transacting, we actually receive a call from the Prime Minister in Kenya because more than 50% of the GDP is actually transacted on Mpesa. And these banks now are an opportunity for the Kenyan people and the rest of Africa."
Strategies for Trading Mastery: Pitfalls and Solutions
At the Trader Zone, Elsy Rayess, the Chief Business Development Officer of FxPro, presents
This session delved into the common trading mistakes in
online trading and provided the audience with practical tools to tackle them
head-on. It catered to both new trader
and those seeking to level up their skills. Elsy Rayess is a seasoned industry
expert, currently serving as FxPro’s Chief Business Development Officer.
JP Markets Draw
All-Star Panel: Easy Tips and Hard Lessons
At the All-Star Panel, Adam Button, the Chief Currency Analyst at ForexLive, moderated an insightful panel discussion that brought together Robert
J Van Eyden, the CEO of Scope Markets South Africa, Roger Eskinazi, the
Managing Partner of Tickmill South Africa, and Rob Pletropaolo, the Co-Head of
Trading at Unum Capital.
FMAS:24 Panel Discussion
SuperApps: One App to Rule Them All?
Vinoliah Martin, the Client Executive at Microsoft, shared her insights during FMAS:24
As financial services shift more to mobile platforms, fintech innovators will closely examine the super-apps emerging in Africa. This region is notable for its extensive mobile usage despite facing significant infrastructure hurdles.
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights