Marco Torrente, the Executive Head of Marketing and Digital at Vodacom Financial Services, shared the success story of the Kenyan super app Mpesa.
In Africa, financial services are moving into mobile platforms.
The second and final day of the Finance Magnates
Africa Summit (FMAS:24) was in full swing at the Sandton Convention Centre,
buzzing with energy and record attendance. This vibrant event highlighted the
evolution of Africa's trading industry and brought together notable brands and
professionals under one roof.
FMAS:24 is a significant event for Africa's trading
and financial sectors. This year's summit showcased the continent's potential in online
trading, fintech, crypto, digital assets, and payments. Attendees from both
business-to-business (B2B) and business-to-consumer (B2C) sectors networked, learned, and created valuable connections.
With over a decade of experience in organizing
top-tier events, FMAS:24 offered a unique platform on the continent. The summit provided
access to world-class FX and CFD brokers, educators, forex experts, and
influencers. Whether seasoned in the financial markets or new to trading,
participants enhanced their trading and investment strategies through insights and valuable connections.
Building a Robust Trading Plan: Key Elements and Execution
During this session, Chantel Snyman, the CEO of TradeWithChantel, presented important insights on how to push toward profitability. She delved into the essential elements of a robust trading plan, empowering traders to craft a personalized strategy that works for them. The audience was taught how to develop and implement winning strategies that ensure trades are executed with precision and efficiency.
Chantel Snyman, the CEO of TradeWithChantel, presents
"Inside The Trader's Mind" by Ref Wayne, the CEO of ForexAMG
FMAS:24 highlight! The legendary forex trader and author of
The Art of Trading Refined and Top Down Analysis on the Financial Markets, Ref Wayne, was in the house.
This time, he taught traders how to develop a winning trading plan, including
goal setting, choosing strategies, and achieving success.
Ref Wayne, the CEO of ForexAMG
The Highs and Lows of the Modern Trader
In today's dynamic financial landscape, achieving financial goals requires a strategic approach. In this session, Ashley Reeve, the Trading Educator of TD Markets, and Amar Ramith, the CEO of TD Markets, guided the audience on how to balance potential returns with risk management techniques. They taught traders how to make informed decisions and safeguard capital as they navigate the exciting world of investing.
Ashley Reeve, the Trading Educator of TD Markets, and Amar Ramith, the CEO of TD Markets (left)
SuperApps: One App to Rule Them All?
Marco Torrente, the Executive Head of Marketing & Digital
at Vodacom Financial Services, mentioned: "The context of each market in Africa
is extremely important, and I will give you an example. As you know, we have a
super-app outside of South Africa called Mpesa. This was launched 17 years ago
in Kenya with a specific use case, money transfer peer-to-peer. And the reason
being, in Kenya, back in the day, there was no high penetration of branches of
the different banks. And that was an opportunity for an outsider to provide a
digital service through USSD and to empower and bring these people into the
financial system."
"If I look at today's stats, we have close to 50 million active users transacting on Mpesa every month. And when Mpesa is not transacting, we actually receive a call from the Prime Minister in Kenya because more than 50% of the GDP is actually transacted on Mpesa. And these banks now are an opportunity for the Kenyan people and the rest of Africa."
Strategies for Trading Mastery: Pitfalls and Solutions
At the Trader Zone, Elsy Rayess, the Chief Business Development Officer of FxPro, presents
This session delved into the common trading mistakes in
online trading and provided the audience with practical tools to tackle them
head-on. It catered to both new trader
and those seeking to level up their skills. Elsy Rayess is a seasoned industry
expert, currently serving as FxPro’s Chief Business Development Officer.
JP Markets Draw
All-Star Panel: Easy Tips and Hard Lessons
At the All-Star Panel, Adam Button, the Chief Currency Analyst at ForexLive, moderated an insightful panel discussion that brought together Robert
J Van Eyden, the CEO of Scope Markets South Africa, Roger Eskinazi, the
Managing Partner of Tickmill South Africa, and Rob Pletropaolo, the Co-Head of
Trading at Unum Capital.
FMAS:24 Panel Discussion
SuperApps: One App to Rule Them All?
Vinoliah Martin, the Client Executive at Microsoft, shared her insights during FMAS:24
As financial services shift more to mobile platforms, fintech innovators will closely examine the super-apps emerging in Africa. This region is notable for its extensive mobile usage despite facing significant infrastructure hurdles.
The second and final day of the Finance Magnates
Africa Summit (FMAS:24) was in full swing at the Sandton Convention Centre,
buzzing with energy and record attendance. This vibrant event highlighted the
evolution of Africa's trading industry and brought together notable brands and
professionals under one roof.
FMAS:24 is a significant event for Africa's trading
and financial sectors. This year's summit showcased the continent's potential in online
trading, fintech, crypto, digital assets, and payments. Attendees from both
business-to-business (B2B) and business-to-consumer (B2C) sectors networked, learned, and created valuable connections.
With over a decade of experience in organizing
top-tier events, FMAS:24 offered a unique platform on the continent. The summit provided
access to world-class FX and CFD brokers, educators, forex experts, and
influencers. Whether seasoned in the financial markets or new to trading,
participants enhanced their trading and investment strategies through insights and valuable connections.
Building a Robust Trading Plan: Key Elements and Execution
During this session, Chantel Snyman, the CEO of TradeWithChantel, presented important insights on how to push toward profitability. She delved into the essential elements of a robust trading plan, empowering traders to craft a personalized strategy that works for them. The audience was taught how to develop and implement winning strategies that ensure trades are executed with precision and efficiency.
Chantel Snyman, the CEO of TradeWithChantel, presents
"Inside The Trader's Mind" by Ref Wayne, the CEO of ForexAMG
FMAS:24 highlight! The legendary forex trader and author of
The Art of Trading Refined and Top Down Analysis on the Financial Markets, Ref Wayne, was in the house.
This time, he taught traders how to develop a winning trading plan, including
goal setting, choosing strategies, and achieving success.
Ref Wayne, the CEO of ForexAMG
The Highs and Lows of the Modern Trader
In today's dynamic financial landscape, achieving financial goals requires a strategic approach. In this session, Ashley Reeve, the Trading Educator of TD Markets, and Amar Ramith, the CEO of TD Markets, guided the audience on how to balance potential returns with risk management techniques. They taught traders how to make informed decisions and safeguard capital as they navigate the exciting world of investing.
Ashley Reeve, the Trading Educator of TD Markets, and Amar Ramith, the CEO of TD Markets (left)
SuperApps: One App to Rule Them All?
Marco Torrente, the Executive Head of Marketing & Digital
at Vodacom Financial Services, mentioned: "The context of each market in Africa
is extremely important, and I will give you an example. As you know, we have a
super-app outside of South Africa called Mpesa. This was launched 17 years ago
in Kenya with a specific use case, money transfer peer-to-peer. And the reason
being, in Kenya, back in the day, there was no high penetration of branches of
the different banks. And that was an opportunity for an outsider to provide a
digital service through USSD and to empower and bring these people into the
financial system."
"If I look at today's stats, we have close to 50 million active users transacting on Mpesa every month. And when Mpesa is not transacting, we actually receive a call from the Prime Minister in Kenya because more than 50% of the GDP is actually transacted on Mpesa. And these banks now are an opportunity for the Kenyan people and the rest of Africa."
Strategies for Trading Mastery: Pitfalls and Solutions
At the Trader Zone, Elsy Rayess, the Chief Business Development Officer of FxPro, presents
This session delved into the common trading mistakes in
online trading and provided the audience with practical tools to tackle them
head-on. It catered to both new trader
and those seeking to level up their skills. Elsy Rayess is a seasoned industry
expert, currently serving as FxPro’s Chief Business Development Officer.
JP Markets Draw
All-Star Panel: Easy Tips and Hard Lessons
At the All-Star Panel, Adam Button, the Chief Currency Analyst at ForexLive, moderated an insightful panel discussion that brought together Robert
J Van Eyden, the CEO of Scope Markets South Africa, Roger Eskinazi, the
Managing Partner of Tickmill South Africa, and Rob Pletropaolo, the Co-Head of
Trading at Unum Capital.
FMAS:24 Panel Discussion
SuperApps: One App to Rule Them All?
Vinoliah Martin, the Client Executive at Microsoft, shared her insights during FMAS:24
As financial services shift more to mobile platforms, fintech innovators will closely examine the super-apps emerging in Africa. This region is notable for its extensive mobile usage despite facing significant infrastructure hurdles.
How Prop Firms Scale Without Breaking Tech Stacks | Axcera Executive Interview
How Prop Firms Scale Without Breaking Tech Stacks | Axcera Executive Interview
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech
Sami Saleh from Hola Prime on Fast Payouts and Full Transparency @HolaPrime_Global
Sami Saleh from Hola Prime on Fast Payouts and Full Transparency @HolaPrime_Global
In this Finance Magnates interview, Sami Saleh, Director of Growth at Hola Prime, shares what sets the firm apart, with a strong focus on one-hour payouts. @HolaPrime_Global
Sami Saleh also explains Hola Prime’s recently introduced Payout Transparency Report, giving traders clear, date-wise visibility into payout processing timings.
Watch the full interview to learn how Hola Prime approaches payout speed, transparency, and trader experience.
#FinanceMagnates #HolaPrime #SamiSaleh #PropTrading #Trading #Traders #Payouts #FastPayouts #Transparency #Forex #CFDTrading #Fintech #OnlineTrading #TradingCommunity #Interview
In this Finance Magnates interview, Sami Saleh, Director of Growth at Hola Prime, shares what sets the firm apart, with a strong focus on one-hour payouts. @HolaPrime_Global
Sami Saleh also explains Hola Prime’s recently introduced Payout Transparency Report, giving traders clear, date-wise visibility into payout processing timings.
Watch the full interview to learn how Hola Prime approaches payout speed, transparency, and trader experience.
#FinanceMagnates #HolaPrime #SamiSaleh #PropTrading #Trading #Traders #Payouts #FastPayouts #Transparency #Forex #CFDTrading #Fintech #OnlineTrading #TradingCommunity #Interview
Nikola Broceta: Discipline, Risk Rules and the Pro Trader Mindset | FX Doctor
Nikola Broceta: Discipline, Risk Rules and the Pro Trader Mindset | FX Doctor
In this interview, Nikola Broceta explains the principles behind the FX Doctor CORE trading community, focusing on discipline, emotional control, and strict risk rules. We talk about what it takes to think like a professional trader, build consistency, and stay accountable over time. @fxdoctorpro
This video is for educational purposes only and does not provide financial advice or guarantees.
Website: www.fxdoctorcore.com
#FXDoctorCORE #NikolaBroceta #TradingDiscipline #RiskManagement #TradingPsychology #ForexTrading #TraderMindset #TradingEducation #PropTrading #TradingCommunity
In this interview, Nikola Broceta explains the principles behind the FX Doctor CORE trading community, focusing on discipline, emotional control, and strict risk rules. We talk about what it takes to think like a professional trader, build consistency, and stay accountable over time. @fxdoctorpro
This video is for educational purposes only and does not provide financial advice or guarantees.
Website: www.fxdoctorcore.com
#FXDoctorCORE #NikolaBroceta #TradingDiscipline #RiskManagement #TradingPsychology #ForexTrading #TraderMindset #TradingEducation #PropTrading #TradingCommunity
FX Back Office, COO Nicole Demosthenous: Automating IB Payouts, KYC Onboarding & Broker CRM Growth
FX Back Office, COO Nicole Demosthenous: Automating IB Payouts, KYC Onboarding & Broker CRM Growth
In this Finance Magnates executive video interview, Dora Christofi, Head of Marketing, Finance Magnates, speaks with Nicole Demosthenous, Chief Operations Officer at FXBO @fxbackoffice2926 about the broker operations challenges that matter most — and what to look for in a broker CRM.
Nicole breaks down three common pain points for forex brokers: complex IB payout structures, smoother KYC onboarding under different regulatory requirements, and the need for a CRM that can be customized to fit a broker’s workflow (not the other way around). She also explains how FXBO supports scalability, integrations, and security, including yearly penetration testing and ISO 27001 alignment.
Want to learn more about FXBO and broker operations best practices? Watch the full interview and subscribe for more executive conversations with leaders across trading, fintech, and brokerage technology.
#FinanceMagnates #FXBO #ForexBrokers #BrokerCRM #CRM #IB #IBPayouts #KYC #Compliance #Fintech #TradingTechnology #Brokerage #BackOffice #BrokerOperations #FX #CFD #TradingPlatform
In this Finance Magnates executive video interview, Dora Christofi, Head of Marketing, Finance Magnates, speaks with Nicole Demosthenous, Chief Operations Officer at FXBO @fxbackoffice2926 about the broker operations challenges that matter most — and what to look for in a broker CRM.
Nicole breaks down three common pain points for forex brokers: complex IB payout structures, smoother KYC onboarding under different regulatory requirements, and the need for a CRM that can be customized to fit a broker’s workflow (not the other way around). She also explains how FXBO supports scalability, integrations, and security, including yearly penetration testing and ISO 27001 alignment.
Want to learn more about FXBO and broker operations best practices? Watch the full interview and subscribe for more executive conversations with leaders across trading, fintech, and brokerage technology.
#FinanceMagnates #FXBO #ForexBrokers #BrokerCRM #CRM #IB #IBPayouts #KYC #Compliance #Fintech #TradingTechnology #Brokerage #BackOffice #BrokerOperations #FX #CFD #TradingPlatform
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI