Ireland’s Flutter Entertainment will purchase Snaitech from Playtech.
Playtech plans to issue a dividend between EUR 1.7 billion and EUR 1.8 billion following the sale.
Playtech
British gambling technology firm Playtech has agreed to sell its Italian business unit, Snaitech, to Flutter Entertainment, the world’s largest betting company, for EUR 2.3 billion (USD 2.56 billion).
An All-Cash Deal
Announced today, the companies have agreed to an all-cash deal expected to close in the second quarter of 2025. After the sale, Playtech will retain only its business-to-business (B2B) offerings as the company pursues “an accelerated growth plan and an extensive portfolio of strategic ventures.”
Playtech highlighted that the sale will unlock “significant capital,” maximizing value for shareholders. The company plans to distribute dividends between EUR 1.7 billion and EUR 1.8 billion after the transaction. Additionally, Playtech will use part of the proceeds to repay EUR 350 million in bond issues due in March 2026.
“The final amount of the Shareholder Distribution will be determined with reference to the capital needs of the ongoing Playtech business,” the company said.
The Snaitech deal comes after Playtech and Flutter entered talks in August.
A Revenue-Generating Business
Playtech acquired Snaitech in 2018 for EUR 846 million, marking its entry into the business-to-consumer (B2C) gambling market. In fiscal 2023, Snaitech generated EUR 946.6 million, accounting for 55.4 percent of Playtech’s total revenue.
“Under the Playtech Group's ownership, Snaitech has grown into a high-quality business with a leading position in the Italian sports betting and gaming market,” said Mor Weizer, CEO of Playtech.
Mor Weizer, CEO of Playtech
“While Snaitech has been an important part of Playtech’s growth in recent years, the Board agreed that this transaction represents a compelling opportunity to maximise value for our shareholders while also allowing them to share in further upside from continued ownership of a leading B2B business,” he continued. “The combination of Playtech's leading technology with its exposure to attractive markets, including in the Americas and Europe, provides a strong platform for growth in the medium term.”
Previously, Playtech sold its financial division, Finalto (formerly TradeTech), to Hong Kong-based Gopher Investments in 2022 for $250 million in cash. Although Playtech was open to takeover bids, those efforts did not materialize.
British gambling technology firm Playtech has agreed to sell its Italian business unit, Snaitech, to Flutter Entertainment, the world’s largest betting company, for EUR 2.3 billion (USD 2.56 billion).
An All-Cash Deal
Announced today, the companies have agreed to an all-cash deal expected to close in the second quarter of 2025. After the sale, Playtech will retain only its business-to-business (B2B) offerings as the company pursues “an accelerated growth plan and an extensive portfolio of strategic ventures.”
Playtech highlighted that the sale will unlock “significant capital,” maximizing value for shareholders. The company plans to distribute dividends between EUR 1.7 billion and EUR 1.8 billion after the transaction. Additionally, Playtech will use part of the proceeds to repay EUR 350 million in bond issues due in March 2026.
“The final amount of the Shareholder Distribution will be determined with reference to the capital needs of the ongoing Playtech business,” the company said.
The Snaitech deal comes after Playtech and Flutter entered talks in August.
A Revenue-Generating Business
Playtech acquired Snaitech in 2018 for EUR 846 million, marking its entry into the business-to-consumer (B2C) gambling market. In fiscal 2023, Snaitech generated EUR 946.6 million, accounting for 55.4 percent of Playtech’s total revenue.
“Under the Playtech Group's ownership, Snaitech has grown into a high-quality business with a leading position in the Italian sports betting and gaming market,” said Mor Weizer, CEO of Playtech.
Mor Weizer, CEO of Playtech
“While Snaitech has been an important part of Playtech’s growth in recent years, the Board agreed that this transaction represents a compelling opportunity to maximise value for our shareholders while also allowing them to share in further upside from continued ownership of a leading B2B business,” he continued. “The combination of Playtech's leading technology with its exposure to attractive markets, including in the Americas and Europe, provides a strong platform for growth in the medium term.”
Previously, Playtech sold its financial division, Finalto (formerly TradeTech), to Hong Kong-based Gopher Investments in 2022 for $250 million in cash. Although Playtech was open to takeover bids, those efforts did not materialize.
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
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- First-hand account of how global brokers balance consistency and local flavour
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Speakers:
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-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
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As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
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Attendees will hear:
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-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
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#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
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Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
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#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
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When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
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Speakers:
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#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
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As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
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#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
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Mind The Gap: Can Retail Investors Save the UK Stock Market?
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#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
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As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
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