Online stores, vendors and Charities in Russia – and some other countries – may add all possible Yandex.Money payment methods to their websites for increased customer choice in payment and, including bank cards, cash transactions via payment terminals & mobile payment and Yandex electronic money.
“The easier it is to pay for a product or service, the higher is the likelihood for a website visitor to become a paying client. Some may have a zero balance on their e-money account, others may not have their bank card at hand, still others may find it easier to just use their mobile balance for a quick, inexpensive purchase. It’s always good to have options,” says Dmitry Danilenko, CCO of Yandex.Money.
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Research and reports name Russia the fastest growing e-commerce market in Eastern Europe.