WIRED to pilot MasterCard’s in-content payment platform

MasterCard announced today (October 8th, 2013) that its new “In Content Purchasing” platform, ShopThis! will be integrated into the November

MasterCard announced today (October 8th, 2013) that its new “In Content Purchasing” platform, ShopThis! will be integrated into the November Tablet edition of WIRED magazine.
The new feature is based on the card company’s E-Wallet, MasterPass, and will allow customers with a MasterPass account to seamlessly purchase products from the magazine’s advertising and editorial pages, without ever leaving the page itself.
The digital November edition of WIRED magazine is available now for iOS supported tablets

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