Financial and Business News

Social media in E-commerce

Sunday, 08/09/2013 | 00:00 GMT by FMAdmin Someone
Social media in E-commerce

Study proves that social sharing does influence online sales.

According to a study done by AddShoppers Social Commerce Platform, in an investigation of $5 million worth of online transactions, it has been noted that the process by which consumers share their interest in products, on social media sites or through email, undoubtedly influences sales in the e-commerce space.

The below infographic, illustrating the findings of the study has been released and presents the following information for e-merchants:

*Sharers have preferences and tend to share more with certain products/stores. The top three (in order) are apparel (clothing), general stores (variety of products), and electronics.

*The average share value is $2.04

*In a question of which sharing platforms tend to be most valuable, the answer is: email holds the greatest value at $17.93 (because of its high conversion rate), with Google second at $10.78, Facebook third at $2.35, Twitter fourth at $1.62 and various others following rank.

*In terms of social revenue, Facebook is first with 38.76%, Twitter second with 20.22% and email third with 16.28%.

*The average sharer is male, from the US, aged 25-43.

As players of the e-commerce community, this information should help you in your Marketing considerations and plans. Social media is used as a key tool for e-retailers, with payment providers working closely with SM platforms to create working channels for merchants and their customers.

Social commerce 
Infographic by AddShoppers Social Commerce Platform, click for more SocialROI stats

Image courtesy of Flickr

Study proves that social sharing does influence online sales.

According to a study done by AddShoppers Social Commerce Platform, in an investigation of $5 million worth of online transactions, it has been noted that the process by which consumers share their interest in products, on social media sites or through email, undoubtedly influences sales in the e-commerce space.

The below infographic, illustrating the findings of the study has been released and presents the following information for e-merchants:

*Sharers have preferences and tend to share more with certain products/stores. The top three (in order) are apparel (clothing), general stores (variety of products), and electronics.

*The average share value is $2.04

*In a question of which sharing platforms tend to be most valuable, the answer is: email holds the greatest value at $17.93 (because of its high conversion rate), with Google second at $10.78, Facebook third at $2.35, Twitter fourth at $1.62 and various others following rank.

*In terms of social revenue, Facebook is first with 38.76%, Twitter second with 20.22% and email third with 16.28%.

*The average sharer is male, from the US, aged 25-43.

As players of the e-commerce community, this information should help you in your Marketing considerations and plans. Social media is used as a key tool for e-retailers, with payment providers working closely with SM platforms to create working channels for merchants and their customers.

Social commerce 
Infographic by AddShoppers Social Commerce Platform, click for more SocialROI stats

Image courtesy of Flickr

Topics
facebook
About the Author: FMAdmin Someone
FMAdmin Someone
  • 1245 Articles
  • 16 Followers
sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf

More from the Author

FinTech

Exness Broker Review 2025: Regulation, Platforms & Trading Conditions Explained | Finance Magnates

Exness Broker Review 2025: Regulation, Platforms & Trading Conditions Explained | Finance Magnates

In this video, we take an in-depth look at @Exness , a global multi-asset broker operating since 2008, known for fast withdrawals, flexible account types, and strong regulatory coverage across multiple regions. We break down Exness’s regulatory framework, supported trading platforms including MetaTrader 4, MetaTrader 5, Exness Terminal, and the Exness Trade App, as well as available account types such as Standard, Pro, Zero, and Raw Spread. You’ll also learn about Exness’s leverage options, fees and commissions, swap-free trading, available instruments across forex, commodities, indices, stocks, and cryptocurrencies, and what traders can expect in terms of execution, funding speed, and customer support. Watch the full review to see whether Exness aligns with your trading goals and strategy. 👉 Explore Exness’s full broker listing on the Finance Magnates Directory: https://directory.financemagnates.com/multi-asset-brokers/exness/ 📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage. Connect with us: 🔗 LinkedIn: /financemagnates 👍 Facebook: /financemagnates 📸 Instagram: https://www.instagram.com/financemagnates 🐦 X: https://x.com/financemagnates 🎥 TikTok: https://www.tiktok.com/tag/financemagnates ▶️ YouTube: /@financemagnates_official #Exness #ExnessReview #Forex #FinanceMagnates #ForexBroker #BrokerReview #CFDTrading #OnlineTrading #MarketInsights

In this video, we take an in-depth look at @Exness , a global multi-asset broker operating since 2008, known for fast withdrawals, flexible account types, and strong regulatory coverage across multiple regions. We break down Exness’s regulatory framework, supported trading platforms including MetaTrader 4, MetaTrader 5, Exness Terminal, and the Exness Trade App, as well as available account types such as Standard, Pro, Zero, and Raw Spread. You’ll also learn about Exness’s leverage options, fees and commissions, swap-free trading, available instruments across forex, commodities, indices, stocks, and cryptocurrencies, and what traders can expect in terms of execution, funding speed, and customer support. Watch the full review to see whether Exness aligns with your trading goals and strategy. 👉 Explore Exness’s full broker listing on the Finance Magnates Directory: https://directory.financemagnates.com/multi-asset-brokers/exness/ 📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage. Connect with us: 🔗 LinkedIn: /financemagnates 👍 Facebook: /financemagnates 📸 Instagram: https://www.instagram.com/financemagnates 🐦 X: https://x.com/financemagnates 🎥 TikTok: https://www.tiktok.com/tag/financemagnates ▶️ YouTube: /@financemagnates_official #Exness #ExnessReview #Forex #FinanceMagnates #ForexBroker #BrokerReview #CFDTrading #OnlineTrading #MarketInsights
More Videos

  • FINANCE MAGNATES LONDON SUMMIT 2025

    FINANCE MAGNATES LONDON SUMMIT 2025

    The FMLS:25 highlights video is now live - a look back at the conversations, the energy on the floor, and the moments that shaped this year’s summit. While that’s still fresh, the next launches across the FM Events portfolio are already taking shape. FM Singapore takes place on the 12-14 of May, connecting the APAC market with its own distinct audience and priorities. FMAS:26 heads to Cape Town on 26–27 May shortly after, bringing the focus to Africa’s trading and fintech ecosystem. Different regions. Different audiences. Same commitment to building the right rooms for meaningful conversations. More details coming very soon. The launches are imminent. - here you go

    The FMLS:25 highlights video is now live - a look back at the conversations, the energy on the floor, and the moments that shaped this year’s summit. While that’s still fresh, the next launches across the FM Events portfolio are already taking shape. FM Singapore takes place on the 12-14 of May, connecting the APAC market with its own distinct audience and priorities. FMAS:26 heads to Cape Town on 26–27 May shortly after, bringing the focus to Africa’s trading and fintech ecosystem. Different regions. Different audiences. Same commitment to building the right rooms for meaningful conversations. More details coming very soon. The launches are imminent. - here you go

  • What sources does the Finance Magnates newsroom rely on before publishing a story? #FinanceNews

    What sources does the Finance Magnates newsroom rely on before publishing a story? #FinanceNews

    Yam Yehoshua, Editor-in-Chief at Finance Magnates, explains the editorial process: direct industry sources, reports, regulators, social media signals, and thorough cross-checking before anything goes live. 📰 Industry sources 📊 Reports & regulators 🔎 Verification before publication

    Yam Yehoshua, Editor-in-Chief at Finance Magnates, explains the editorial process: direct industry sources, reports, regulators, social media signals, and thorough cross-checking before anything goes live. 📰 Industry sources 📊 Reports & regulators 🔎 Verification before publication

  • OnePrime’s Jerry Khargi on Infrastructure, Liquidity & Trust | Executive Interview

    OnePrime’s Jerry Khargi on Infrastructure, Liquidity & Trust | Executive Interview

    Recorded live at FMLS:25 London, this exclusive executive interview features Jerry Khargi, Executive Director at OnePrime, in conversation with Andrea Badiola Mateos from Finance Magnates. In this in-depth discussion, Jerry shares: - OnePrime’s journey from a retail-focused business to a global institutional liquidity provider - What truly sets award-winning trading infrastructure apart - Key trends shaping institutional trading, including technology and AI - The importance of transparency, ethics, and reputation in long-term success - OnePrime’s vision for growth over the next 12–24 months Fresh from winning Finance Magnates’ Best Trading Infrastructure Broker, Jerry explains how experience, mentorship, and real-world problem solving form the “special sauce” behind OnePrime’s institutional offering. 🏆 Award Highlight: Best Trading Infrastructure Broker 👉 Subscribe to Finance Magnates for more executive interviews, market insights, and exclusive coverage from the world’s leading financial events. #FMLS25 #FinanceMagnates #OnePrime #InstitutionalTrading #Liquidity #TradingInfrastructure #ExecutiveInterview

    Recorded live at FMLS:25 London, this exclusive executive interview features Jerry Khargi, Executive Director at OnePrime, in conversation with Andrea Badiola Mateos from Finance Magnates. In this in-depth discussion, Jerry shares: - OnePrime’s journey from a retail-focused business to a global institutional liquidity provider - What truly sets award-winning trading infrastructure apart - Key trends shaping institutional trading, including technology and AI - The importance of transparency, ethics, and reputation in long-term success - OnePrime’s vision for growth over the next 12–24 months Fresh from winning Finance Magnates’ Best Trading Infrastructure Broker, Jerry explains how experience, mentorship, and real-world problem solving form the “special sauce” behind OnePrime’s institutional offering. 🏆 Award Highlight: Best Trading Infrastructure Broker 👉 Subscribe to Finance Magnates for more executive interviews, market insights, and exclusive coverage from the world’s leading financial events. #FMLS25 #FinanceMagnates #OnePrime #InstitutionalTrading #Liquidity #TradingInfrastructure #ExecutiveInterview

  • How does the Finance Magnates newsroom decide which updates are worth covering? #financenews

    How does the Finance Magnates newsroom decide which updates are worth covering? #financenews

    What makes an update worth covering in financial media? According to Yam Yehoshua, Editor-in-Chief at Finance Magnates, editorial focus starts with relevance: stories that serve the industry, support brokers and technology providers, and help decision-makers navigate their businesses. A reminder that strong financial journalism is built on value, not volume.

    What makes an update worth covering in financial media? According to Yam Yehoshua, Editor-in-Chief at Finance Magnates, editorial focus starts with relevance: stories that serve the industry, support brokers and technology providers, and help decision-makers navigate their businesses. A reminder that strong financial journalism is built on value, not volume.