Social media in E-commerce

Study proves that social sharing does influence online sales.

According to a study done by AddShoppers Social Commerce Platform, in an investigation of $5 million worth of online transactions, it has been noted that the process by which consumers share their interest in products, on social media sites or through email, undoubtedly influences sales in the e-commerce space.

The below infographic, illustrating the findings of the study has been released and presents the following information for e-merchants:

*Sharers have preferences and tend to share more with certain products/stores. The top three (in order) are apparel (clothing), general stores (variety of products), and electronics.

*The average share value is $2.04

*In a question of which sharing platforms tend to be most valuable, the answer is: email holds the greatest value at $17.93 (because of its high conversion rate), with Google second at $10.78, Facebook third at $2.35, Twitter fourth at $1.62 and various others following rank.

*In terms of social revenue, Facebook is first with 38.76%, Twitter second with 20.22% and email third with 16.28%.

*The average sharer is male, from the US, aged 25-43.

As players of the e-commerce community, this information should help you in your Marketing considerations and plans. Social media is used as a key tool for e-retailers, with payment providers working closely with SM platforms to create working channels for merchants and their customers.

 
Infographic by AddShoppers Social Commerce Platform, click for more SocialROI stats

Image courtesy of Flickr