With the objective of digital literacy for small to medium enterprises, PayPal begins its education campaign in Australia, third year running.
In response to a survey commissioned by PayPal which revealed that SMEs are avoiding the technological evolution of their businesses owing to their limited digital literacy, the campaign focuses on online payment services, among other things. Information is given through free online webinars and seminars and PayPal has created a website to drive online business.
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According to Jeff Clementz, PayPal Australia’s MD, “With exciting new technologies emerging every day it is more important than ever that we continue our commitment to supporting Australian small business with the resources necessary to take advantage of every opportunity the internet affords.”
We know that Australian e-commerce is growing and is expected to continue doing so – this may well be assisted by PayPal’s drive for increased knowledge. At Payment Magnates, we also believe that education is vital for success. For this reason we encourage you to take in all the payment information that we provide through our insights. We have recently published a very important insight entitled Online Transaction Types – make sure to have a look.