Adyen, a global financial technology platform catering to leading businesses, has announced a strategic partnership with Adobe Commerce. The collaboration aims to transform online and offline payments solutions for enterprise-level merchants operating on Adobe Commerce, thereby facilitating flexible payment experiences across various channels and global markets.

Enhanced Payment Integration

The partnership paves the way for Adobe Commerce customers to expand their payment processes through Adyen's unified commerce solution. By integrating online and offline payments , merchants can achieve a comprehensive view of customer transactions, leading to heightened payment success rates, enhanced fraud prevention capabilities, and the capacity to incentivize loyal shoppers.

“Today’s enterprise merchants need to connect their data with personalized customer experiences to exceed shopper expectations online and in-store,” explained Kyle Jenke, the Vice President of Global Head of Partnerships at Adyen. “This strategic partnership combines Adobe’s leadership in digital experience, commerce, content and analytics with our global payments and expertise to power the growth of enterprise merchants worldwide.”

Meanwhile, BT Group's digital and startup incubation arm, Etc., has partnered with Adyen to introduce a solution for small businesses. This collaboration aims to facilitate in-person contactless payments using Tap to Pay on iPhone. The collaboration streamlines the payment process for small businesses, enabling them to accept various payment methods, including physical debit and credit cards, Apple Pay, and other digital wallets.

Collaboration Offers Enterprise Merchants Advanced Tools

One of the key advantages of this collaboration is the empowerment of enterprise merchants to capitalize on Adyen's suite of features, including industry-leading checkout mechanisms, robust fraud protection measures, conversion optimization tools, and invaluable data insights. These resources enable merchants to curate compelling and seamless customer experiences, driving engagement and loyalty.

“Adobe Commerce is expanding our ecosystem to support global omnichannel enterprises,” said Jason Knell, the Senior Director of Content and Commerce Partnerships at Adobe. “By working with Adyen we’re able to provide flexible and scalable payment solutions wherever and however our customers do business.”