Watch: How FINTECH Reshapes the Asset Management and Trading Industry
"When I think about the trading industry, in reality all of our trading companies nowadays are fintech companies."

Over the next week we will be presenting a series of videos of the speeches and discussions featured at the London Summit 2015. If you were unfortunate enough to miss the summit, or did attend but missed out on a particular session, this is your chance to catch up.
Susanne Chishti is the Chief Executive Officer of FINTECH Circle, Chairman of FINTECH Circle Innovate and Co-Editor of The FINTECH Book.
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Her list of credentials is long and impressive. Susanne was working in fintech before the term even existed, and has 20 years of experience in implementing technology solutions for banks. She has operated for years in the highest echelons of Deutsche Bank, Lloyds Banking Group, Morgan Stanley and Accenture in London and Hong Kong. She now devotes much of her time to supporting fintech startups, and she also acts as a mentor, judge and coach at FINTECH events such as SWIFT Innotribe, Barclays TechStars and Fintech Startup Bootcamp Accelerators.
“Our focus is to advise large established players how to take advantage of the fintech revolution”
Her keynote speech was about the fintech impact on the two sectors of asset management and trading. Susanne highlighted and discussed two disruptive trends in asset management, namely the empowerment of investors via social and algorithmic trading, and process actualization.
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She presented four case studies of fintech companies – two focused on asset management and two that are based in trading. She used these examples as in-depth case studies to analyse how fintech is disrupting the financial industry.
She discussed “The FINTECH Book”, a collaborative project which she initiated after attempting to purchase a book about the $20 billion fintech industry and realizing, to her amazement, that not one book had been written about it.
“I think that asset management and trading are being disrupted by fintech in a very positive way, we see companies developing solutions which really help asset managers to be more productive, to lower their cost base, to acquire customers in a more automated way, which is better for the whole industry.”
A great keynote by the superb Susanne Chishti! Why do I advise every trading person to read this article and to watch the video? Because it gives unprecedented insight into how FinTech is disrupting the asset management and the trading industry!
Susanne has been on both sides of the story: FinServ and FinTech and her way of explaining things is not only crystal clear and professional, but also very vivid and entertaining.
Many Fintech companies are not really tech companies, but rather low tech based on an idea rather than on technology as such.
The mentioned Fintech companies are almost all low tech – anyone can copy what they are doing. Etoro is a clone of Zulutrade and Collective2, this segment is very crowded with every month new providers entering this business – and we havnt seen half of the new platform providers who are in the pipeline of development.
This dosnt make them discuptive, but copy cats with a twist.