Guavapay, a global fintech company, has announced a partnership with Visa, a leader in digital payments, to launch an Out of Home (OOH) campaign across London. The collaboration aims to increase awareness of the MyGuava multicurrency Visa Card, which is available to users of the MyGuava App and MyGuava Business, Guavapay’s flagship products.

A Financial App for Millennials and Gen Z

The campaign is focused on reaching Gen Z and Millennial users for the MyGuava App and small retailers for MyGuava Business. It intends to highlight the benefits of the MyGuava products, promoting them as a solution for various financial needs.

The MyGuava App serves as a payment platform, offering local and global payments, card transactions, shared payments , and tools for managing spending and savings.

Mark Berry, Head of UK Clients, Visa: “We are excited to join forces with GuavaPay to launch this Out Of Home campaign in London. Our collaboration reflects our shared vision to provide innovative payment solutions that meet the evolving needs of individuals and businesses."

"By leveraging our combined expertise and resources, we are confident that we can deliver a seamless, secure, and rewarding payment experience to our customers. We look forward to working closely with MyGuava to drive greater financial inclusion and empower people to achieve their financial goals.”

Collaboration for Affordable and Secure Financial Solutions

MyGuava Business provides financial services for businesses of all sizes, including multicurrency accounts, POS terminals, and payment gateway solutions. It aims to enhance efficiency and facilitate both local and international transactions through its integrated approach.

Kamal Hasanov, CEO of Guavapay, expressed enthusiasm about the partnership, stating: "Our collaboration with Visa marks a significant milestone in our mission to provide comprehensive and inclusive financial solutions."

"Through this campaign, our objective is to raise awareness among individuals and businesses, emphasising their ability to access a convenient, secure financial management and payment solution, all while ensuring affordability.”