This topic digs into how AI is being effortlessly integrated into Fintech marketing.
By Ramzi Ahmed Head of Growth Marketing, Finance Magnates Group
The incorporation of Artificial Intelligence (AI) into marketing strategies is transforming the industry in the fast-paced world of Fintech. AI is changing the way Fintech organizations interact with their customers, allowing for tailored experiences, targeted promotions, and data-driven decision-making.
This topic digs into how artificial intelligence (AI) is being effortlessly integrated into Fintech marketing, allowing organizations to optimize client engagement, and promote growth.
According to a survey conducted by Finance Magnates:
● Marketing activities are typically budgeted for at roughly 35% in the fintech industry.
● In the following year, 60% of Fintech companies intend to boost their marketing expenses.
● An astonishing 85% of the brands polled have already invested in AI.
What Is AI Powered Marketing:
The application of Artificial Intelligence (AI) technologies and algorithms to improve marketing strategies and campaigns is referred to as AI-powered marketing. It entails using machine learning, data analytics, natural language processing, and other artificial intelligence (AI) tools to automate and optimize various marketing operations.
AI-powered marketing analyzes massive amounts of data from consumer interactions, browsing habits, and social media engagement to get insights and make data-driven decisions. By analyzing this data, AI systems may predict customer behavior, segment audiences, and customize marketing messages and offers.
How Does AI-Powered Marketing Make Use of Data?
It analyzes enormous volumes of data from consumer interactions, browsing patterns, and social media participation to obtain insights and make data-driven decisions. Then it can forecast customer behavior, segment audiences, and adapt marketing messages and offers by evaluating this data.
Patterns can be spotted by AI, but human brainpower is still required to organize and apply them effectively.
What Benefits Does It Provide?
AI-powered marketing has a number of advantages. It allows for individualized messaging and recommendations, which increases consumer engagement and happiness. It also facilitates data-driven decision making since AI algorithms extract useful insights from massive amounts of data. It also improves efficiency by automating repetitive operations and provides real-time analytics for quick decision making.
Dusan Camilovic, CEO of Ultimate Fintech
Dusan Camilovic, the CEO of Marketing Agency 'Ultimate Fintech' emphasises the indispensable role of AI in revolutionising personalized consumer interactions. "AI has ushered in a new era for Fintech marketing, where powerful algorithms and data analytics unlock invaluable insights and enable the creation of hyper-targeted advertising campaigns that resonate with our clients on a profound level, he says. Through personalisation, optimisation, and the provision of real-time information, we have witnessed a remarkable surge in consumer engagement and overall satisfaction."
What Are the Prospects for AI-Powered Marketing in the Future?
Marketers can expect increasingly more advanced personalisation, predictive analytics, and automation as AI technologies evolve. In the ever-changing marketing landscape, AI-powered marketing will play a critical role in driving innovation, customer-centricity, and success.
Artificial intelligence (AI) powered marketing methods are becoming increasingly popular as a larger proportion of budgets are allocated to this area.
The numbers show how AI has helped with:
personalisation,
revenue,
consumer satisfaction.
Experts opinions from the Fintech Industry highlight how AI can revolutionize the advertising industry by enabling hyper-targeted campaigns and boosting customer engagement. Increased personalisation, predictive analytics, and automation will drive innovation and success.
As the Fintech industry embraces AI-driven marketing, an interesting question emerges: Will these cutting-edge tools magnify or replace our unique brilliance and innovation?
Personally, I believe that the answer is unclear and is dependent on how we choose to include these technologies in our strategies. However, I'd like to hear your perspectives on the subject as well.
By Ramzi Ahmed Head of Growth Marketing, Finance Magnates Group
The incorporation of Artificial Intelligence (AI) into marketing strategies is transforming the industry in the fast-paced world of Fintech. AI is changing the way Fintech organizations interact with their customers, allowing for tailored experiences, targeted promotions, and data-driven decision-making.
This topic digs into how artificial intelligence (AI) is being effortlessly integrated into Fintech marketing, allowing organizations to optimize client engagement, and promote growth.
According to a survey conducted by Finance Magnates:
● Marketing activities are typically budgeted for at roughly 35% in the fintech industry.
● In the following year, 60% of Fintech companies intend to boost their marketing expenses.
● An astonishing 85% of the brands polled have already invested in AI.
What Is AI Powered Marketing:
The application of Artificial Intelligence (AI) technologies and algorithms to improve marketing strategies and campaigns is referred to as AI-powered marketing. It entails using machine learning, data analytics, natural language processing, and other artificial intelligence (AI) tools to automate and optimize various marketing operations.
AI-powered marketing analyzes massive amounts of data from consumer interactions, browsing habits, and social media engagement to get insights and make data-driven decisions. By analyzing this data, AI systems may predict customer behavior, segment audiences, and customize marketing messages and offers.
How Does AI-Powered Marketing Make Use of Data?
It analyzes enormous volumes of data from consumer interactions, browsing patterns, and social media participation to obtain insights and make data-driven decisions. Then it can forecast customer behavior, segment audiences, and adapt marketing messages and offers by evaluating this data.
Patterns can be spotted by AI, but human brainpower is still required to organize and apply them effectively.
What Benefits Does It Provide?
AI-powered marketing has a number of advantages. It allows for individualized messaging and recommendations, which increases consumer engagement and happiness. It also facilitates data-driven decision making since AI algorithms extract useful insights from massive amounts of data. It also improves efficiency by automating repetitive operations and provides real-time analytics for quick decision making.
Dusan Camilovic, CEO of Ultimate Fintech
Dusan Camilovic, the CEO of Marketing Agency 'Ultimate Fintech' emphasises the indispensable role of AI in revolutionising personalized consumer interactions. "AI has ushered in a new era for Fintech marketing, where powerful algorithms and data analytics unlock invaluable insights and enable the creation of hyper-targeted advertising campaigns that resonate with our clients on a profound level, he says. Through personalisation, optimisation, and the provision of real-time information, we have witnessed a remarkable surge in consumer engagement and overall satisfaction."
What Are the Prospects for AI-Powered Marketing in the Future?
Marketers can expect increasingly more advanced personalisation, predictive analytics, and automation as AI technologies evolve. In the ever-changing marketing landscape, AI-powered marketing will play a critical role in driving innovation, customer-centricity, and success.
Artificial intelligence (AI) powered marketing methods are becoming increasingly popular as a larger proportion of budgets are allocated to this area.
The numbers show how AI has helped with:
personalisation,
revenue,
consumer satisfaction.
Experts opinions from the Fintech Industry highlight how AI can revolutionize the advertising industry by enabling hyper-targeted campaigns and boosting customer engagement. Increased personalisation, predictive analytics, and automation will drive innovation and success.
As the Fintech industry embraces AI-driven marketing, an interesting question emerges: Will these cutting-edge tools magnify or replace our unique brilliance and innovation?
Personally, I believe that the answer is unclear and is dependent on how we choose to include these technologies in our strategies. However, I'd like to hear your perspectives on the subject as well.
Prediction Markets Scale Up as Volumes Surge, But Regulation and Liquidity Remain Key Constraints
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
