Corpay, a global payments company, was named the exclusive Global Foreign Exchange (FX) Partner of UFC, the mixed martial arts organization. This collaboration aims to improve currency risk management and cross-border payment solutions to UFC's fans and international business operations.

The partnership reportedly started with UFC FIGHT NIGHT in Riyadh, Saudi Arabia, on February 1, 2024. It brings Corpay's expertise in foreign exchange services into the spotlight as UFC continues its global expansion.

Brand visibility

Corpay's Cross-Border division, which specializes in improving corporate payments across borders, will now support UFC with solutions that aim to enhance efficiency and lower payment costs.

Brad Loder, Chief Marketing Officer of Corpay Cross-Border Solutions, expressed excitement about the collaboration, stating that being named UFC's FX partner further strengthens Corpay's place in the sports industry. UFC currently has more than 12 million followers on Twitter, while Corpay has slightly more than 2,000.

Commenting about the collaboration, Brad Loder, the Chief Marketing Officer for Corpay Cross-Border Solutions, said: "UFC has revolutionized the sport of mixed martial arts, and the team at Corpay Cross-Border is excited to be named their exclusive Global FX Partner."

"Being recognized as an official partner of a premium global sports brand such as UFC further solidifies Corpay’s position as the currency risk management and cross-border payments solutions company of choice in the world of sports."

As part of the agreement, Corpay will prominently feature its branding during select UFC Fight Nights across Asia, Australia, Europe, and the Middle East. The brand will be integrated into the iconic UFC Fight Deck, which surrounds the Octagon with dynamic graphics and animations.

Adverts at Key UFC Events

Additionally, Corpay will be showcased at key UFC events, such as press conferences and weigh-ins, where the excitement of upcoming fights builds. One of the most high-profile placements will reportedly be at the UFC Prep Point, the area where athletes undergo safety checks before their bouts.

Corpay's Cross-Border division offers solutions designed to simplify the complexities of international payments. The company's platform provides businesses with tools to manage currency risks and facilitate seamless cross-border transactions, whether for paying vendors, managing travel costs, or handling vehicle-related expenses.