Adyen, a global financial technology platform, has announced a partnership with noon, a leading e-commerce platform in the Middle East, aimed at bolstering the region's digital economy. Since its establishment in 2017, noon has developed into a digital ecosystem serving UAE, KSA, and Egypt with a range of products and services.

noon Enhances Payments with Adyen

In response to its rapid expansion, noon developed noon payments , an internal infrastructure catering to its payment requirements. Partnering with Adyen will now enable noon to enhance payment solutions for regional merchants and customers.

Adyen's unified platform offers a comprehensive array of services, including point-of-sale capabilities, advanced 3D secure technology, risk management configurations, and consumer insights.

“By combining our global experience with noon’s deep understanding of the local market, we are confident that our partnership will drive significant growth and innovation in the e-commerce landscape of the UAE,” said Sander Maertens, Head of Middle East at Adyen.

E-commerce Innovation Accelerates Regionally

This collaboration aims to accelerate e-commerce innovations across the region, facilitating smoother payment processes, mitigating fraud risks, and delivering valuable customer data. Such enhancements are expected to optimize the shopping experience, empowering businesses to refine their strategies based on deeper consumer insights and foster a more personalized market engagement.

“noon has rapidly built deep native capabilities on payments to bring the best payment experiences to the market here in the Middle East. We are now onboarding Adyen to help us take our efforts to the next level."

"Adyen brings superior global capabilities as a digital payments company; we’re excited to partner with them to amplify the experience for our merchants and customers,” said Mosam Gadia, SVP, Payments at noon.