Trustly Names Karim Ahmad Global CTO and Product Officer

Trustly, a global banking Payments Payments One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl Read this Term provider founded in 2008, announced on Wednesday that it has named Karim Ahmad as its Global Chief Technology and Product Officer effective immediately.

In the new role, Ahmad will have responsibility group-wide for all of Trustly’s technology and products. This includes its account-to-account network that bypasses the card networks, letting roughly 600 million consumers make fast, simple and secure payments to merchants from their online banking accounts, supported by 7,600 banks across Europe and North America. Additionally, he will report directly to CEO, Oscar Berglund.

Ahmad brings over two decades of experience implementing long-term strategy and delivery of financial services to Trustly. He also has expertise in performance improvement, strategy, customer strategy & Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term, mergers & acquisitions and private equity according to his LinkedIn profile.

Oscar Berglund, CEO at Trustly, said: “We are excited to welcome Karim to the Trustly team. He joins us with a wealth of industry expertise, payments technology and product understanding, alongside a proven senior leadership track record.”

Karim Ahmad A Leap in the Past

Previous to the new appointment at Trustly, Ahmad was onboarded by PaySafe Group as its Chief Product and Transformation Officer in London. For two and a half years, he served by defining and implementing its long-term product strategy, road map, and he also assisted in the delivery of new and existing digital products.

Before PaySafe, he was recruited for the post of EVP of Global Product and Innovation for TSYS, a payment solution provider, where he stayed for one and a half years in the Greater Atlanta area, US.

Prior to this, Ahmad, for the greater part of his career, held the position of Partner at Bain & Co. His expertise was in payments and financial services, specifically leading engagements on payments processing, retail banking, credit card issuance and insurance industries. In these engagements, he advised clients on topics including product development, platform assessment, launch strategy, mobile strategy and strategic partnerships.

Earlier on, Ahmad was employed for five years at the International Finance Corporation where he spent four years as a Project Manager and then one year as an Investment Officer.

Ahmad said: “Trustly is the undisputed global leader in Online Banking Payments, a payment method that is growing rapidly on the back of its clear and tangible benefits to merchants and consumers alike. Increasingly, merchants recognize the need for a high-conversion, cost-efficient and international alternative to card payments.”