Saxo Bank Taps Ex-Barclays Banker Eric Krueger as Head of Client Services

Saxo Bank is fortifying its client relationships infrastructure, addressing the segments with a new senior hire. Former banking veteran Eric Krueger will be joining the Danish bank and broker in a newly created role as Global Head of Client Services – his appointment will be tendered on July 2, 2018.

Prior to Saxo, he served in a number of executive positions, part of a career spanning over two decades.‎ Eric, who has worked in the industry since 1998, will be tasked with leading Saxo Bank’s global client services organization, reporting to Damian Bunce, the broker’s newly appointed chief client officer.

Mr. Krueger had been a mainstay at Barclays Capital since 2009 when he originally joined the British lender. In his most recent role, he was Managing Director, Head of Cash Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term Sales for the EMEA region, responsible for developing bespoke policies for the bank’s clients with specific focus on program trading, electronic trading, and sales trading.

Prior to Barclays, Krueger spent eleven years at Merrill Lynch in various leadership positions focusing on cash execution sales. Per his LinkedIn profile, Eric’s directorship had been relinquished with Merrill Lynch in August 2009.

Commenting on his appointment, Eric Krueger said: “I look forward to participating in the growth of Saxo Bank. Saxo Bank Leads Leads Leads or lead generation are an essential component of marketing and powerful tool by brokers. In its simplest form, leads can be defined as the outreach of customer interest or enquiry into products or services, most often associated with brokerages.These can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads. Amongst marketers, such lists are one of their most important assets and instrumental to sales.There are a variety of methods for generating Leads or lead generation are an essential component of marketing and powerful tool by brokers. In its simplest form, leads can be defined as the outreach of customer interest or enquiry into products or services, most often associated with brokerages.These can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads. Amongst marketers, such lists are one of their most important assets and instrumental to sales.There are a variety of methods for generating Read this Term the industry when it comes to the combination of products, platforms, pricing and crucially, Saxo has always coupled its unique digital offering with strong client services. This combination is rare and I look forward to help driving our client offering to an even higher level.”

Damian Bunce, CCO of Saxo Bank, added: “Coupling great products and platforms with world class service has always been the hallmark of Saxo. We want to further strengthen the service we offer to clients and deploy the next generation of tools and we are very delighted to welcome someone of Eric’s calibre to work on that. The new Global Head of Client Services role is key to drive Saxo’s client-centric strategy, value proposition and reflect the needs of our customers. As a result of twenty years of leading client focused businesses, Eric has developed an extensive understanding of client service, experience and knowledge in the field and I am confident that he will add real value to our clients.”