Cryptocurrency trading firm PrimeXBT has onboarded Iván Marchena, who has been in the FX industry for over seven years, to assume the role of vice president of Latin American operations.
Marchena will spearhead PrimeXBT’s expanding product and service offering for retail FX traders and institutional partners. He is also responsible for managing its sales activities in Latin America to bring the company’s custom brokerage, service and coding solutions to the targeted segments.
“I couldn’t be more thrilled to take on this exciting new role and execute an ambitious plan to further develop successful business operations in the LatAm region. I’m sincerely thankful to the PrimeXBT board for bestowing their trust in me,” Iván Marchena told Finance Magnates.
Marchena started his own career in 2008, but he assumed his first role in the FX arena back in 2014 when he was appointed by Alfa-Finans as a Forex sales account manager. He also spent a short stint as an international sales manager at Alpari Group.
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In June 2016, Iván left Aplari to join Libertex Group where he spent nearly three years in different sales positions to develop its Latin American and Spainish retail department. His success with the division culminated with him taking on the role of Libertex head of LATAM sales. Most recently, he held an analogous role at the cryptocurrency firm EXSCUDO.
PrimeXBT Expands Offering with New Products
Founded in 2018, PrimeXBT offers leveraged trading, real-time market data, and analysis tools across a wide spectrum of crypto assets. The company has the aspiration to bridge the gap between cryptocurrencies and traditional asset classes, boasting features including 100x leverage, advanced order types, and charting tools.
PrimeXBT has recently enhanced its offering to provide a cross-market platform that allows traders to transact a plethora of crypto and fiat currencies.
Not without risks, margin trading via PrimeXBT now covers five new currencies, including the Mexican Peso (MXN); the South African Rand (ZAR); the Hong Kong Dollar (HKD); the Chinese Yuan Renminbi (CNH), and the Thai Baht (THB). The company has also added five new trading pairs.
PrimeXBT, which claims it handles more than $200 million in daily volumes, has also released a product that mimics the attributes of binary options trading. Called ‘PrimeXBT Turbo,’ the platform may appeal to the same type of people that traded binaries in the past or even those playing poker online.