Genesis Recruits Martin Sreba as Global Head of Strategic Accounts

Sreba brings wide experience as a product strategist and in growing businesses.

Genesis, a global financial markets software company, has announced that it has secured the services of Martin Sreba as Global Head of Strategic Accounts who will take on the position effective immediately.

In the new role, Sreba will be responsible for the global strategic accounts based in the San Franciso Bay Area. More specifically, he will partner with clients to determine digitisation priorities, and by accelerating adoption of Genesis Low-Code Application Platform he will empower firms to build scalable, secure and resilient solutions at a fraction of the normal software development time.

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Genesis is the only low-code application platform designed for financial markets. This new approach enables firms to adapt and innovate their business and operating models in a constantly changing environment so that they can code less. This is amplified by its ‘no-code’, ‘low-code’ and ‘pro-code’ development tools that empower users and provide accessible product design.

Martin Sreba, Global Head of Strategic accounts, Genesis
Martin Sreba, Global Head of Strategic accounts, Genesis Source: LinkedIn

Yet, the timing of this appointment is crucial to Genesis, having seen triple growth this year. Further, it has announced a strategic investment from Citi to leverage Genesis’ Low-Code Application Platform (LCAP) to drive key innovation priorities.

Stephen Murphy, Chief Executive Officer of Genesis, said: “This year alone we have trebled growth which makes the timing of Martin’s appointment ideal as we scale further to meet industry demand for our technology.”

Martin Sreba, Global Head of Strategic Accounts, said: “I am looking forward to heading our Global Strategic Accounts, focusing on expanding and nurturing our key partnerships as well as looking into the future for new opportunities.”

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Sreba, a highly respected leader in the financial software and services industry, brings wide experience to Genesis as a product strategist and in growing businesses and is mainly known for the global expansion of SS&C Advent.

Prior to his new role, Sreba was and still is the Founder & Principal of DazMar Advisors, LLC. He has retained this role for two years. Additionally, he served as the Senior Partner, Digital Strategy at Invest Apex for one year in the golden city of San Franciso.

Sreba spent most prominent his career with SS&C Advent where he rose through the ranks over almost two decades. He started as a Senior Implementation Consultant in early 2000. Then after two years, he was promoted to Director of Solutions Consulting & Products Management. Holding the post successfully until January 2005, he was elevated to the rank of Senior Director of Global Solutions Management & Pre-Sales. He retained the post for a further ten years.

Then in early 2015, he became Global Head of Product Strategy & Sales – M&A Integration Group where he was in charge of business growth and product direction for various portfolio management solutions, this includes the most widely leveraged management system, Geneva.

“I am delighted to welcome Martin to the team. His pedigree as an industry trailblazer, launching and successfully growing products will be invaluable as we support the digitisation imperatives of our global strategic clients,” Stephen Murphy, Chief Executive Officer of Genesis, added.

Martin Sreba, Global Head of Strategic Accounts, stated: “I am incredibly excited to join Genesis, such an innovative and forward-looking firm, long overdue in the financial technology space.”

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