FXPrimus has elevated James Weaver to take on the role of its newest Chief Marketing Officer (CMO) with immediate effect, Finance Magnates has learned. The promotion comes barely two months after he initially joined the CySEC-regulated forex broker in August as Head of User Acquisition and Automation, tasked with developing channels for acquiring and maintaining users and implementing automated systems.
Weaver succeeds Vince De Castro, who left FXPrimus after nearly 20 months in the position. De Castro is no stranger to the FX industry, having worked in various senior-level roles since 2011.
James joins FXPrimus from Conversion Pros, having worked at the group since March 2018 as its Chief Project Officer. In this capacity, he helped produce strategy a
nd content for the group while also focusing on several other key marketing responsibilities. His role also involved discussing ideas with the CEO and senior board members, and then building project plans for these ideas.
Additionally, James has worked at several other marketing-related roles, dating back to 2001. This includes a short stint as a Marketing Evaluation Officer at FxPro.
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The bulk of his career, however, has been outside the field of FX. It included stops at DeltaQuest Group for over eight years – during this period he worked as Head Of Digital, dating back to 2010.
In his new position at FXPrimus, he will spearhead overall marketing and branding efforts. FXPrimus has worked to oversee a growing client base in recent years through various initiatives. Of note could be the group’s recently expanded cryptocurrency offering, which launched back in September 2017.
With demand for retail trading amongst these instruments and others is increasing, Weaver’s hire comes at an important period for FXPrimus as it looks to promote its growing brand.
“As CMO, Mr Weaver will focus on carrying out projects of user retention and acquisition guiding FXPRIMUS into a new era of automation and user/trader experiences. Mr. Weaver brings extensive experience in marketing strategy with a big portfolio of online projects across a broad spectrum of industries,” FXPRIMUS said in a statement.
“FXPRIMUS thanks Vince for all of his contributions to the company, and wishes him the best in his next endeavor,” they added.