FX veteran Morten Fillipsen, formerly of Juno Markets and Saxo Bank, has joined the Swiss-based marketing agency Mediagroup Worldwide as Partner and Head of Asia.
Mediagroup has a long history of working with brokers in the FX industry, and the addition of Mr. Fillipsen is a clear sign of the firm’s intention to strengthen its position in this space, as well as increasing its Asian presence.
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Mr. Fillipsen will be based in Hong Kong and lead the firm’s office there. His main tasks are to consult clients regarding their China/Asia marketing approach, to offer China/Asia specific marketing services such as media-buying, SEO, design and production, and to work with local Asian firms that are looking to expand outside of Asia.
Mr. Fillipsen brings with him almost a decade’s worth of experience from sales and marketing in the online trading business, with nearly 8 years at Saxo Bank in roles including Head of Private Business and Head of China region.
Mr. Fillipsen commented on his move, “I have known, and worked with Mediagroup Worldwide for nearly 10 years, and know of no one better suited to help brokers in their marketing approach globally. I aim to bring some Asia specific knowledge to the table, along with an in-depth understanding of how a broker’s ‘commercial funnel’ works and how to optimize it.”
Mediagroup has been an active participant in the retail FX market. Bart Burggraaf, Partner, Mediagroup Worldwide, a regular Finance Magnates contributor will hold a seminar entitled, “You’re a Marketing Organisation, not a Financial Services firm” at the Finance Magnates London Summit 14 – 15 November 2016.