Equiti Group Onboards Adrian Coxon as Chief Marketing Officer

Coxon held marketing roles with big names such as IG Group, Saxo Bank, and Gain Capital.

Equiti Group has just shared with Finance Magnates that it has appointed industry veteran Adrian Coxon to take on the role of its Chief Marketing Officer.

Prior to Equiti, Coxon, who has a colorful career across different industries, held an analogous role as CMO at Circus Street, a London-based e-learning and training startup, for nearly three years. However, he spent the bulk of his career within the FX industry, having worked with big names such as IG Group, Saxo Bank, and Gain Capital.

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Coxon has originally delved into online trading space back in 2002 when he joined UK spread better IG Group as Head of Digital Marketing. During his six-year tenure with IG, he was a member of the management team that de-listed the business, grew it over six years and subsequently re-floated the broker as an FTSE 250 company.

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In 2008, Coxon left the City to join Saxo Bank in Copenhagen, where he spent nearly five years as Director of Global Marketing until he left the Danish bank in 2013. During this time, he recruited a team of marketers in Denmark to run global campaigns as well as working with regional MDs and their sales teams to localize and support their activity. Other stops also included a short stint at GAIN Capital’s office in London as Head of Digital.

Equiti still maintains a local touch

In his new role at Equiti, Coxon will play an important role in the wider team and will take part in planning and delivering Equiti’s marketing strategy for its multi-asset business across different regions. The company’s global footprint includes local offices in the Middle East, North America, Europe, and the Asia Pacific.

Announcing the appointment, Equiti Group CEO, Iskandar Najjar, said: “We are tremendously pleased to welcome Adrian to Equiti Group and look forward to his valuable contribution. As a strategic hire for group, Adrian will drive initiatives to elevate Equiti’s brand and add momentum to our global growth strategy.”

Adrian added: “What attracted me to Equiti was the company’s commitment to deliver excellence in every area of its business operations, from local regulation through to compliance and customer service. Operating at a global level, Equiti still maintains a local touch that’s refreshing to see.  I’m excited by Equiti’s strategic vision and am looking forward to helping to deliver on its growth strategy.”

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