SquaredDirect, formerly ProbusFX, has appointed Husam Al Kurdi to the role of its chief executive officer (CEO), replacing Youssef Barakat, who has been with the CySEC-regulated broker since 2009.
Al Kurdi is assuming his position based out of Limassol and has already stepped into the role since March. He brings more than 17 years of experience to SquaredDirect, having spent the bulk of his career at many FX brokers.
Most recently, Husam served as Head of Product Management/Business Transformation at Abu Dhabi-headquartered international brokerage ADSS. He landed at the middle-east focused broker back in 2011, where he was originally appointed E-trading project manager.
During a seven-year stint, Al Kurdi worked his way up through several senior roles with ADSS, culminating with the position of deputy head of operations. He was tasked with managing a number of trading and operation systems, working closely with the head of operations. He also participated in rolling out ADSS’ property multi-asset trading platform OREX.
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Rebranding within the same industry
Prior to that, a five-year tenure as E-Trading System Manager at MIG Bank took Mr. Al Kurdi’s career between 2007 and 2011, preceded by two years at MIG Investment as a Senior E-Trading Support.
SquaredDirect rebranded in 2018 from its previous tradename, ProbusFX, a Cyprus based financial services provider that was founded in 2017 and soon received its license from the Cyprus regulator. The move came as part of their pairing up with sister company Squared Financial Services Limited, now trading as SquaredPro, to form the Squared Financial Group.
Additionally, the legal name of the company has been changed from Aspide Financial Limited to Squared Financial (CY) Limited.
The move to hire Husam Al Kurdi is clearly intended to boost bottom-line sales and expand the reach of SquaredDirect operations as it continues to build market share. Husam’s experience and expertise in managing multi-asset class trading platforms, banking systems, and other core financial applications will be essential as SquaredFinancial develops its portfolio of investment services.