OnBoards Filomena Ruffa as GM of Latin America

Filomena Ruffa brings strong relationships and wide experience in the LATAM region to announced on Wednesday that it has onboarded Filomena Ruffa as General Manager of Latin America.

In a recent press release,, a digital asset financial service provider, announced that it has recruited Filomena Ruffa to fulfil the role of General Manager for Latin America.

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Ruffa brings strong relationships and wide experience in the LATAM region to She will head all its operations, drive strategic business relationships and prepare for the coming rollout of its Visa card in the region.

Prior to the recent appointment, Filomena served as the Innovation and Strategic Partnerships Consultant to Payments | FinTech | Financial Services in Miami for three years. There she advocated early startups on their Strategic Offerings, Go To Market strategies and assisted in developing alliances and partnerships.

Earlier on, she held the role of Vice President of Innovation and Strategic Partnerships LAC at Visa and was located in Miami for two years. She led a path towards innovation and collaboration between partners, clients and fintech companies from across the LAC region.

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Filomena Ruffa, GM Latin America,
Filomena Ruffa, GM Latin America, Source: LinkedIn

Additionally, at Cardinal Commerce, she took on the role of General Manager for the LAC Region. She successfully held this post for almost four years. Moreover, from the beginning of 2009 until late 2011 she was at SafetyPay – USA fulfilling the role of Vice President of Strategic Partnerships and Alliances.

Back in 2003, she joined the ranks of Boxkite Systems Technologies as their Executive Vice President and was productive there for almost six years. Before this, Ruffa was employed by Biometrics Imagineering Inc. as Chief Operating Officer.

Ruffa Joins to Drive Expansion to Robust LATAM Market

Ruffa, who helped banks and merchants adopt disruptive solutions to onboard new consumers, joins at an auspicious time as has expanded its portfolio and entered new markets. This appointment coincides with Crypto’’s recently released Portuguese and Spanish versions of its App and Exchange. Not forgetting its recent rapid growth now reaching more than five million users. Notably, the LATAM region is a crucial market that has limited access to financial services in many countries.

Kris Marszalek, CEO of said: “Filomena’s extensive experience working in the Latin American payments market is a valuable asset to the team as we continue our expansion into this important region. With over half a billion people and a robust crypto ecosystem, LATAM has huge potential.”

Ruffa said: “I am honored and thrilled to lead the expansion into Latin America. is on a mission to accelerate the world’s transition to cryptocurrency and I can’t wait to start building strategic presence in the Latin America Region and work alongside the team and our partners.”


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