Coinbase, the largest US-based cryptocurrency    Exchange   , has announced on Thursday that it hired Kate Rouch as its new Chief Marketing Officer. According to a blog post, she will lead Coinbase’s efforts to expand its global brand reach and the product and performance marketing tasks within the company.

The appointment of Rouch implies bringing a former Facebook high-level employee to the exchange's staff, where she served as Global Head of Brand and Product Marketing for Instagram, WhatsApp, Messenger, Facebook app, Public Affairs and the Facebook company itself. During her tenure at the social network giant, Rouch and her marketing teams received several awards globally.

“Kate’s experience at a company with the scale and impact of Facebook will be invaluable as we continue building our brand, growing our teams and working to bring millions more people into the cryptoeconomy,” Emilie Choi, President and COO of the US-listed crypto exchange commented on the recent hiring. According to her LinkedIn profile, she earned a Bachelor of Arts in History and Literature with high honors at Harvard University.

Company Keeps Expanding Globally

Prior to her role at Facebook, the new Coinbase’s CMO served as a consultant at The Bridgespan Group for over four years. “I am so inspired by what I’ve learned about crypto and the vast ecosystem it is helping to usher forth. At its core, Coinbase is about creating more economic freedom for people. It is a mission I feel passionately about. I can’t wait to get started helping to introduce millions more people to the benefits of crypto,” Rouch stated.

A week ago, Coinbase announced through its CEO, Brian Armstrong, that it would purchase $500 million in    Cryptocurrencies  and will additionally allocate 10 percent of its quarterly net income for future investments in digital assets. The crypto exchange went public earlier this year and is now aggressively expanding its global presence.

Coinbase, the largest US-based cryptocurrency    Exchange   , has announced on Thursday that it hired Kate Rouch as its new Chief Marketing Officer. According to a blog post, she will lead Coinbase’s efforts to expand its global brand reach and the product and performance marketing tasks within the company.

The appointment of Rouch implies bringing a former Facebook high-level employee to the exchange's staff, where she served as Global Head of Brand and Product Marketing for Instagram, WhatsApp, Messenger, Facebook app, Public Affairs and the Facebook company itself. During her tenure at the social network giant, Rouch and her marketing teams received several awards globally.

“Kate’s experience at a company with the scale and impact of Facebook will be invaluable as we continue building our brand, growing our teams and working to bring millions more people into the cryptoeconomy,” Emilie Choi, President and COO of the US-listed crypto exchange commented on the recent hiring. According to her LinkedIn profile, she earned a Bachelor of Arts in History and Literature with high honors at Harvard University.

Company Keeps Expanding Globally

Prior to her role at Facebook, the new Coinbase’s CMO served as a consultant at The Bridgespan Group for over four years. “I am so inspired by what I’ve learned about crypto and the vast ecosystem it is helping to usher forth. At its core, Coinbase is about creating more economic freedom for people. It is a mission I feel passionately about. I can’t wait to get started helping to introduce millions more people to the benefits of crypto,” Rouch stated.

A week ago, Coinbase announced through its CEO, Brian Armstrong, that it would purchase $500 million in    Cryptocurrencies  and will additionally allocate 10 percent of its quarterly net income for future investments in digital assets. The crypto exchange went public earlier this year and is now aggressively expanding its global presence.