Alfonso Cardalda Becomes New Chief Marketing Officer at Exness

Exness, one of the largest financial trading platforms, announced on Wednesday that it appointed Alfonso Cardalda as its new Chief Marketing Officer. According to the press release shared with Finance Magnates, the new employee of the trading platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term is a former PokerStars executive.

Cardalda served as Global Marketing Director and Director of Go to Market at PokerStars before joining Exness. He specializes in digital acquisition and brand building, with recent accomplishments including partnerships with Rafael Nadal, Cristiano Ronaldo and Red Bull Racing.

“I am extremely pleased to be joining a market-leading broker like Exness, not only because of its incredible trajectory of growth, but also because of its ethical approach to doing business. I look forward to discovering what we can achieve together and to being part of the brand’s further development and success,” he commented.

In his role at Exness, Cardalda will continue to develop the broker’s brand and communications strategy, in addition to strengthening the acquisition of new consumers across all digital channels.

Exness March Figures

Early this month, Exness reported that it ended March with $2.48 trillion in total trading volume, which is a record in its operational history. The latest monthly figures came over a week after Finance Magnates had already published the broker’s feat to reach the $2 trillion trading volume milestone, which is a record in the retail trading Retail Trading In finance, retail trading refers to individual traders, trading through a broker, or on a platform. This can include novice traders and experienced traders. Trading and investing are divided into two categories, retail and institutional. Institutions include investment banks like JP Morgan or Citibank and global central banks like the US Federal Reserve and the European Central Bank. When we talk about retail trading however, we usually are referring to forex trading, but there are retail trade In finance, retail trading refers to individual traders, trading through a broker, or on a platform. This can include novice traders and experienced traders. Trading and investing are divided into two categories, retail and institutional. Institutions include investment banks like JP Morgan or Citibank and global central banks like the US Federal Reserve and the European Central Bank. When we talk about retail trading however, we usually are referring to forex trading, but there are retail trade Read this Term industry.

The monthly trading volume of March went up by 57% when compared to the same figure of the previous month. Year-over-year, the surge in trading volume was 167%.

Although Exness has its headquarters in Cyprus, it has a strong presence in markets outside of the European Union. The company has obtained several regulatory licenses over the years and is expanding aggressively in Asia and other emerging markets. The most recent regulatory license in its arsenal is from the South African financial market supervisor.