Alfa Capital Names Andrew Gibson Head of Institutional FX Sales
Sunday,17/03/2019|17:17GMTby
Malynnda Littky
Alfa Capital Holdings' choice of the institutional veteran may mean a new focus on Cyprus.
Finance Magnates
Alfa Capital Holdings, the Cyprus-based investment arm of the Alfa Banking group installed Andrew Gibson in March as Head of Institutional FX Sales.
Andrew Gibson Credit: LinkedIn
Gibson brings with him more than three decades of experience in the finance industry, with terms at major industry giants such as BCS Financial Group, Fastmatch, Tradair, and ABN Amro Clearing Bank NV.
Will Gibson Boost Cyprus's Profile?
Most recently, Gibson worked as an FX consultant for a Dutch agency called SGB BV, whose website caters to brokerages and exchanges seeking help with setting up platform technology, Liquidity , banking services and regulatory compliance for successful launches into the European markets.
Does the Alfa Capital Holdings appointment signal a renewed emphasis on Cyprus as a soft point of entry into the European trading market, especially as a no-deal Brexit comes closer to possibly pushing London from the throne it’s held so long?
Alfa Capital Holdings Moves to Institutional Sales
For its part, Alfa Capital Holdings must undoubtedly be hoping that Gibson can put the company on a positive track. Since May 2018, Alfa Capital Holdings has no longer been able to service Russian clients after the Bank of Russia began to review whether to give parent company Alpha Forex a professional forex dealer license.
This license was confirmed on December 20, 2018, and also saw a number of foreign companies losing their licenses. With declining openings in retail FX trading, it would make sense for Alfa Capital to seek out a veteran as head of institutional FX sales opportunities, especially one with the record of Andrew Gibson.
A Long-Term Appointment?
One question that the appointment brings to mind is whether this hire represents a long term shift in strategy, or if Gibson has been pulled in to form an initial template which will be fully implemented by another team in the future. Notably, since leaving a six-year position at ABN AMRO Bank N.V. in 2014, few of his subsequent roles lasted for more than a year, and many were only active for a few months.
Alfa Capital Holdings, the Cyprus-based investment arm of the Alfa Banking group installed Andrew Gibson in March as Head of Institutional FX Sales.
Andrew Gibson Credit: LinkedIn
Gibson brings with him more than three decades of experience in the finance industry, with terms at major industry giants such as BCS Financial Group, Fastmatch, Tradair, and ABN Amro Clearing Bank NV.
Will Gibson Boost Cyprus's Profile?
Most recently, Gibson worked as an FX consultant for a Dutch agency called SGB BV, whose website caters to brokerages and exchanges seeking help with setting up platform technology, Liquidity , banking services and regulatory compliance for successful launches into the European markets.
Does the Alfa Capital Holdings appointment signal a renewed emphasis on Cyprus as a soft point of entry into the European trading market, especially as a no-deal Brexit comes closer to possibly pushing London from the throne it’s held so long?
Alfa Capital Holdings Moves to Institutional Sales
For its part, Alfa Capital Holdings must undoubtedly be hoping that Gibson can put the company on a positive track. Since May 2018, Alfa Capital Holdings has no longer been able to service Russian clients after the Bank of Russia began to review whether to give parent company Alpha Forex a professional forex dealer license.
This license was confirmed on December 20, 2018, and also saw a number of foreign companies losing their licenses. With declining openings in retail FX trading, it would make sense for Alfa Capital to seek out a veteran as head of institutional FX sales opportunities, especially one with the record of Andrew Gibson.
A Long-Term Appointment?
One question that the appointment brings to mind is whether this hire represents a long term shift in strategy, or if Gibson has been pulled in to form an initial template which will be fully implemented by another team in the future. Notably, since leaving a six-year position at ABN AMRO Bank N.V. in 2014, few of his subsequent roles lasted for more than a year, and many were only active for a few months.
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As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
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-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
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As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
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-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
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Speakers:
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#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
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Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
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#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
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🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
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#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
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-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
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Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
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🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
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#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
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-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official