Abdelhadi Laabi, a marketing expert in the financial services space, has made another career move, joining Dubai-based NCM Financial Services as the Chief Operating Officer. The appointment came only a few months after the brokerage obtained its license in the United Arab Emirates.

A Brokerage Brand in the Middle East

NCM offers retail trading services with forex and contracts for differences (CFDs) in several other asset classes. NCM Financial Services is a subsidiary of Kuwait-based FX/CFDs online trading company NCM Investment. The brand also operates with licenses in Jordan, Turkey, and Malaysia.

NCM Investment was acquired in 2022 by Eshraq Investments’ Goldilocks Fund, which acquired a 51 percent majority stake. Eshraq stressed that the UAE license aligns with its investment mandate of targeting high-growth companies in the financial services and technology sectors.

Describing his new role on LinkedIn, Laabi detailed that he will “orchestrate a comprehensive approach to marketing and sales, leveraging my seasoned insights to craft effective strategies that resonate with our target audience and drive tangible results.”

“Operationally, I optimize processes and workflows to enhance productivity and maximize ROI.”

A Marketing Expert

Laabi joined NCM from Kama Capital, an offshore CFDs broker, where he was the Chief Marketing Officer for about a year. Prior to that, he was the CMO at the Dubai offices of the Cyprus-licensed broker Emporium Capital Global Trading and Marketing Director at XTB, spending about a year at each of the two companies. Earlier, he entered the financial services industry in 2014 as a Digital Marketing Manager at Alpari and later joined Multibank as a Marketing Manager.

According to his LinkedIn profile, he started his career at the Moroccan arm of Procter & Gamble as a Brand Operations Expert. Outside the financial services sector, he spent about four years as a Marketing Manager at Marriott International.