DB Investing, a Dubai-based contracts for difference (CFD) broker, has appointed Elena Kupriianova as its new Chief Marketing Officer. She previously worked with many brands in the CFDs industry, including brokers and technology providers.
Kupriianova’s hiring came only months after DB Investing appointed Ioan Mihalachi as its Chief Business Officer.
Experience of Working in the CFDs Industry
She is a seasoned marketer with more than a decade of experience in the financial services industry. Some of the prominent brands in the CFDs sector she has worked with over the years include Spotware Systems (the developer of cTrader), CFI Dubai, Capital.com, and Exness.
“What struck me wasn’t a deck or a buzzword – it was clarity,” said Gennaro Lanza, CEO of DB Investing, on his interaction with Kupriianova. “Lena spoke about growth as though it were engineering – precise, measurable, and scalable.”
Following her short stint at Spotware, Kupriianova also launched a CMO-as-a-service startup to audit marketing teams and spending at companies, claiming to cut “50–90 per cent” of costs by replacing “bloat with AI.”
Another CFDs Broker Positioning as a Global Brand
DB Investing is regulated by Dubai’s Securities and Commodities Authority (SCA) and by the regulator in Mauritius. It is also authorised by FINTRAC in Canada.
Similarweb data shows that Southeast Asia is the broker’s largest market, while traders in the UAE are its second-largest traffic source. Alongside English, its website is also available in 13 other languages, including the local tongues of almost all Southeast Asian countries.
The broker also claims its client base stretches from the Gulf to Latin America.
Kupriianova’s appointment might further accelerate the broker’s growth strategy across geographies.
“I see my job as translating what the engineers, product teams, and traders already know into something the world wants to be part of,” Kupriianova said. “If marketing isn’t building trust outside the company and confidence inside it, it’s just decoration. And I don’t do decoration.”
