Financial and Business News

EC Markets Taps Ex‑eToro Manager to Oversee Liverpool FC Partnership and Wider Brand Projects

Friday, 20/02/2026 | 14:51 GMT by Jared Kirui
  • Nicholas McGregor has strong sports sponsorship experience, including a recent role at the United Rugby Championship.
  • EC Markets secured a multi-year sponsorship deal with the English Premier League champions last year.
Nicholas McGregor

EC Markets has appointed Nicholas McGregor as Sponsorship and Partnerships Manager based in London. In the new role, he will work on the broker’s recent partnership with the English Premier League defending champions Liverpool FC alongside other sponsorship projects.

"I'll be focusing on our partnership with Liverpool Football Club alongside a wider range of sponsorship initiatives. It's a role that sits right at the intersection of sport, brand, and business, and I couldn't be more excited by the opportunity," McGregor announced on Friday.

Sponsorship and Marketing Experience

Before joining EC Markets, McGregor worked as Marketing Manager at the United Rugby Championship in London. He also previously served as Sponsorship Manager at Biffa, focusing on communication and sports marketing . His new responsibilities include sponsorship activation and relations.

McGregor has a strong expertise in the marketing space. Earlier in 2024, McGregor held the role of Senior Account Manager at PR agency 42Bruton, working with startups and small and medium-sized firms in Greater London.

Sports Sponsorship Background from eToro

Additionally, he brings experience from rival eToro, where he worked in London for nearly three years. He served as Global Sponsorship Assistant Manager and later as Europe Sponsorship Manager. His work at the Nasdaq-listed broker covered sponsorships and communications with a focus on sports.

Read more: Learning to Trade like a Champion: Insights from EC Markets and Liverpool FC

Last year, EC Markets signed a multi-year sponsorship agreement with Liverpool FC, a deal that made the broker the club’s “Official Global Partner.”

The collaboration included visibility for EC Markets at Anfield, Liverpool’s home stadium. The broker’s branding appears on pitch-side LED screens and other digital advertising boards around the ground. It ensures the firm's brand is seen by fans in the stadium and by viewers watching matches on TV.

Anfield, opened in 1884, is one of the renowned football stadiums in the UK and has a capacity of more than 60,000 spectators. EC Markets also renewed its partnership with a prominent snooker star Judd Trump last year.

EC Markets has appointed Nicholas McGregor as Sponsorship and Partnerships Manager based in London. In the new role, he will work on the broker’s recent partnership with the English Premier League defending champions Liverpool FC alongside other sponsorship projects.

"I'll be focusing on our partnership with Liverpool Football Club alongside a wider range of sponsorship initiatives. It's a role that sits right at the intersection of sport, brand, and business, and I couldn't be more excited by the opportunity," McGregor announced on Friday.

Sponsorship and Marketing Experience

Before joining EC Markets, McGregor worked as Marketing Manager at the United Rugby Championship in London. He also previously served as Sponsorship Manager at Biffa, focusing on communication and sports marketing . His new responsibilities include sponsorship activation and relations.

McGregor has a strong expertise in the marketing space. Earlier in 2024, McGregor held the role of Senior Account Manager at PR agency 42Bruton, working with startups and small and medium-sized firms in Greater London.

Sports Sponsorship Background from eToro

Additionally, he brings experience from rival eToro, where he worked in London for nearly three years. He served as Global Sponsorship Assistant Manager and later as Europe Sponsorship Manager. His work at the Nasdaq-listed broker covered sponsorships and communications with a focus on sports.

Read more: Learning to Trade like a Champion: Insights from EC Markets and Liverpool FC

Last year, EC Markets signed a multi-year sponsorship agreement with Liverpool FC, a deal that made the broker the club’s “Official Global Partner.”

The collaboration included visibility for EC Markets at Anfield, Liverpool’s home stadium. The broker’s branding appears on pitch-side LED screens and other digital advertising boards around the ground. It ensures the firm's brand is seen by fans in the stadium and by viewers watching matches on TV.

Anfield, opened in 1884, is one of the renowned football stadiums in the UK and has a capacity of more than 60,000 spectators. EC Markets also renewed its partnership with a prominent snooker star Judd Trump last year.

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Ec Markets
About the Author: Jared Kirui
Jared Kirui
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Jared is an experienced financial journalist passionate about all things forex and CFDs.

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