Yanolja, a major South Korean online travel agency, has partnered with blockchain platform MiL.k to enable rewards in digital currencies.
With this, the travel agency will introduce Yanolja Coin, a non-crypto, next month to reward the platform users, which then can be converted into Milk Coin, the native digital currency of the blockchain platform.
“By participating in MiL.k Alliance, service companies will increase the utility of their reward points, which is a clear benefit for their customers,” Jayden Jo, CEO of MiL.k Alliance, said.
“As more and more partners are onboarded, the MiL.k platform will function as an effective marketing tool where the partner companies can run co-promotions and events targeted at the platform’s huge customer pool.”
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Many chains are rewarding their customers in digital currencies
MiL.k also partnered with major South Korean service chains including Delivery Car, a popular car-sharing platform, and Seoul Airport Limousine, an airport bus service.
“I’m expecting the alliance will provide a wide range of benefits to our customers because MiL.k Alliance has a number of partnerships in the travel and lifestyle sectors, for example, with a duty-free store and car sharing platform,” Seokhwan Kang, head of marketing at Yanolja, added.
Digital currency reward programs are becoming very popular as blockchain companies are strategizing to bring more and more traditional consumers into the ecosystem.
Finance Magnates recently reported that Reddit, a major online forum, is piloting an Ethereum-based rewards system for its users.
Meanwhile, another widely used Bitcoin-rewards platform – Purse.io – was on the verge of liquidation, but now is in talks for acquisition, thus saving the business.