eToro Expands Its Crypto Offering by Adding Solana (SOL)

Broker's users will be able to buy, hold and sell SOL coins on the investment platform using fiat currency.

eToro, one of the leading global multi-asset investment platforms, announced on Tuesday that it added Solana (SOL) to its crypto-asset offering. According to a press release shared with Finance Magnates, the number of cryptocurrencies available in the investment platform is now 32.

Since 2013, eToro has been in the crypto market industry by allowing clients to trade with such assets. With the addition of SOL, a scalable crypto token ran via the Solana blockchain, users could buy, hold and sell the coin using fiat currencies.

“The long-term potential of crypto is clearly a concept that is now widely accepted, and the interest in crypto from both institutional and retail investors continues to grow exponentially. Adding Solana further broadens our range of cryptoassets, offering our users even more opportunity to diversify their portfolios. Naturally, we urge investors to do their research, to be cautious and remember that when investing, it is wise to diversify and only invest in markets and instruments with which you are familiar,” said Doron Rosenblum, VP of Business Solutions at eToro, commented on the announcement.

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Recently, Israel-based investment platform added Filecoin (FIL) and Polkadot (DOT) to its offering, together with Enjin (ENJ), Shiba Inu (SHIB – represented in eToro as SHIBxM), and Maker (MKR). In addition, the firm clarified that Solana is not available for its US-based users who currently have access to 27 coins.

Recent eToro Sports Sponsorships Agreements

Furthermore, eToro has been active in inking sports sponsorships. Last month, Finance Magnates reported that the investment platform announced sponsorship deals with eight Italian football clubs playing in the country’s top league, Serie A. The clubs are Bologna F.C., Cagliari Calcio, Genoa C.F.C., U.C. Sampdoria, U.S. Sassuolo Calcio, Spezia Calcio, Udinese Calcio and Hellas Verona F.C. eToro will continue to sponsor them for the 2021/22 playing season.

That said, the broker will have exposure to an extensive range of marketing opportunities offered by the clubs, including matchday LED boards, media backdrops, tickets and digital rights.

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