Blockchain Start-Up SIRIN LABS Signs Leo Messi as Brand Ambassador ‎

The start-up’s officials did not reveal an exact figure for the deal cost.

SIRIN LABS, developer of the SOLARIN ultra-secure mobile phone, announced today that it has signed up Barcelona star Lionel Messi as its brand ambassador as the company seeks to raise blockchain awareness through an affiliate with the world’s prime soccer legend.

Sirin Labs has recently revealed an all-in-one PC for the blockchain generation and the crypto crowd. The company’s line of blockchain-based products and services is mainly aimed at the existing cryptocurrency community. As such, the team is betting heavily on a large market opportunity right behind the vast number of Messi’s lovers, most of them may haven’t heard of the blockchain revolution.

Just trailing behind Cristiano Ronaldo, the Flea has one of the most valuable reach across Facebook, Instagram and Twitter, with an estimated worth of more than $500,000 per post. This makes him one of the most valuable soccer player and athlete overall on social media.

While some, just out of curiosity, are now speculating how much the deal did cost SIRIN LABS, though the start-up’s officials did not reveal an exact figure, other may wonder about the rationale behind spending big money on signing the Argentinian footballer, who is widely considered the world’s best footballer.

However, Moshe Hogeg, founder and CEO of SIRIN LABS indicated that they want to secure a long-term partnership with the world’s top-rated footballer.

In turn, Leo Messi wrote on his Facebook page that he is happy to join the SIRIN LABS project as an ambassador to “make blockchain more accessible through its next operating system for smartphones!”

He added in a promotional paid post: “I am usually busy trying to decentralize defenses and after digging deeper into Blockchain and decentralized systems, I’m excited to join SIRIN LABS as an ambassador to make blockchain more friendly with their upcoming operating system for smartphones!”

SIRIN LABS was in the news this year when it released its crowdsale event to support the development of FINNEY, an open source, secure smartphone and all-in-one PC, that runs on a fee-less blockchain.

The FINNEY devices will run on a SIRIN LABS operating system that will be designed to support crypto-related applications, such as wallets, secure exchange access, encrypted communications, and a P2P resource sharing ecosystem for payment and apps, all supported by the SRN token. The SRN token will be the network’s default currency and only SRN token holders will be able to purchase FINNEY devices.

All the devices will form an independent blockchain network, a distributed ledger that is scalable and lightweight, powered by IOTA’s Tangle technology. According to the developers, it will be free of centralized backbones or mining centers, and capable of providing fast, fee-less and secure transactions

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