Bitcoin's cumulative annual transfer volume in 2021 exceeded that of Visa.
The daily average transaction value came in at $136,555.
“[A] peer-to-peer version of electronic cash would allow online payments to be sent directly from one party to another without going through a financial institution,” that's how the pseudonymous Satoshi Nakamoto described Bitcoin.
So, basically, the idea behind Bitcoin is to use it as an alternative mode of payment. Many even call it ‘internet money’.
But, did Bitcoin succeed to become a viable payment option after over a decade of its inception? Or can it even be used for payments?
Well, maybe in the early days when Bitcoin was introduced it was perfect for making small payments. But, as the network grew larger and larger, limitations of Bitcoin surfaced. Transaction fees skyrocketed, and users even had to wait for hours for transaction confirmation.
These limitations made Bitcoin almost impossible for retail payments. But, that does not mean that the network is a dud. In fact, Cathie Wood-led Ark Investment Management recently said in a report that Bitcoin’s cumulative annual transfer volume in 2021 surged 463 percent to reach $13.1 trillion, which is more than Visa’s number for the period.
Bitcoin annual transfer volume measured against Visa's. Courtesy: Ark
Additionally, Bitcoin’s daily transfer volume increased five-fold last year to $35.9 billion, while its average transaction value jumped six times to $136,555. That average transaction value concludes almost everything, pointing out that Bitcoin is still not ready for small retail transactions.
What is stopping Bitcoin from retail adoption?
Well, the technology is an absolute limitation for Bitcoin’s adoption for payments. The BTC network processes roughly ten transactions per second; Visa and Mastercard are in the order of multiple 1,000s of transactions per second each.
But, developers are working on this limitation and have already introduced Lightning Network to make smaller BTC payments faster and cheaper.
Regulation Is the Key
One of the primary reasons for the timid BTC support for payments is the lack of regulations. The payments industry is highly regulated, and the companies do not want to upset regulators by supporting Bitcoin, which only has the currency status in one country, El Salvador.
“Although mass adoption of crypto and blockchain isn’t quite here yet, I believe increased regulation could push it to the edge as a widely accepted form of payment. More regulation leads to more guidance, which will provide reassurance for institutional and mass use,” said Rodrigo Vicuna, the Chief Financial Officer at Prime Trust.
Despite the regulatory uncertainty, many major companies have already been accepting Bitcoin as payment for years. Elon Musk-led Tesla’s decision to accept BTC for its electric cars was probably the most important milestone for Bitcoin payments adoption to date.
But, these US companies are accepting the cryptocurrency within a regulatory grey area, as Bitcoin is neither legal tender in the country nor it is banned.
Bitcoin Is Volatile
Also, the volatility of Bitcoin is another roadblock for using it for payments. No one wants to spend something if its value is expected to rise in a short term or accept something if it is about to crash.
“The news cycle portrays crypto as a volatile investment,” Vicuna added. “Although Bitcoin’s performance reflects the ebb and flow of stocks, some still consider it the Wild West in terms of the nature of the market.”
“Regulatory clarity can rein some of that in with guardrails – leading to greater stability and support. At the end of the day, a regulatory framework for crypto is critical and will help the industry evolve into a lower risk asset class with clear paths toward consumer adoption, including confidence with crypto payments.”
Indeed, when El Salvador provided Bitcoin with the status of legal tender, all businesses in the country are bound to accept the cryptocurrency as payment. To protect their risk exposure the government decided to provide them with the option to convert BTC to USD immediately while the transaction is made.
But, many experts in the crypto industry deny the role of volatility in Bitcoin payment adoption.
“The volatility of cryptocurrencies doesn’t actually matter much in terms of making payments. Software exists that instantly converts one cryptocurrency into a more stable form of currency like fiat (USD, CAD, GBP, AUD). Additionally, people can just use stablecoins as a means of payment, avoiding the volatility that is inherent within coins like Bitcoin and Ethereum,” Keegan Francis, an Investor at The Floatation Centre, said.
But again, who is going to spend Bitcoin if its value is expected to rise in a month or even a day?
Also, for anything to be accepted as payment, consumer trust is an important factor. Fiats have the backing of governments, but when it comes to Bitcoin the entire infrastructure is private. All of its credibility depends on the decentralized structure, but the rampant hacks on crypto platforms only fuel the distrust of such innovative digital currency among both consumers and merchants.
“The future of crypto payments is likely to be multifaceted in the short term. That is, it will take some time for a dominant payment method to arise,” Francis added.
So, Is It a Marketing Gimmick?
Despite many limitations, more and more organizations are starting to accept Bitcoin as payment. Even though a very small percentage of the population uses it, the option is still there. Why? Is it only to market Bitcoin so that its value can increase?
“No, I don’t believe it’s another marketing tool,” added Vicuna. “We’ve seen the digital asset industry mature significantly over the past year. From exchange-traded funds to celebrity endorsements, crypto has moved from a niche market of early adopters to more mainstream awareness. It will continue to evolve, but it’s here for the long-term.”
“As we move further into 2022, we foresee an uptick in crypto platforms and apps that provide a better user experience, tighter security, and regulation that will provide safety and comfort around the assets for day-to-day transactions. The sector will continue to see mainstream coverage, attention from retail clients and institutional investors, and a stronger movement toward mass adoption. Lastly, expect to see new use cases emerge internationally – not just the U.S.”
“[A] peer-to-peer version of electronic cash would allow online payments to be sent directly from one party to another without going through a financial institution,” that's how the pseudonymous Satoshi Nakamoto described Bitcoin.
So, basically, the idea behind Bitcoin is to use it as an alternative mode of payment. Many even call it ‘internet money’.
But, did Bitcoin succeed to become a viable payment option after over a decade of its inception? Or can it even be used for payments?
Well, maybe in the early days when Bitcoin was introduced it was perfect for making small payments. But, as the network grew larger and larger, limitations of Bitcoin surfaced. Transaction fees skyrocketed, and users even had to wait for hours for transaction confirmation.
These limitations made Bitcoin almost impossible for retail payments. But, that does not mean that the network is a dud. In fact, Cathie Wood-led Ark Investment Management recently said in a report that Bitcoin’s cumulative annual transfer volume in 2021 surged 463 percent to reach $13.1 trillion, which is more than Visa’s number for the period.
Bitcoin annual transfer volume measured against Visa's. Courtesy: Ark
Additionally, Bitcoin’s daily transfer volume increased five-fold last year to $35.9 billion, while its average transaction value jumped six times to $136,555. That average transaction value concludes almost everything, pointing out that Bitcoin is still not ready for small retail transactions.
What is stopping Bitcoin from retail adoption?
Well, the technology is an absolute limitation for Bitcoin’s adoption for payments. The BTC network processes roughly ten transactions per second; Visa and Mastercard are in the order of multiple 1,000s of transactions per second each.
But, developers are working on this limitation and have already introduced Lightning Network to make smaller BTC payments faster and cheaper.
Regulation Is the Key
One of the primary reasons for the timid BTC support for payments is the lack of regulations. The payments industry is highly regulated, and the companies do not want to upset regulators by supporting Bitcoin, which only has the currency status in one country, El Salvador.
“Although mass adoption of crypto and blockchain isn’t quite here yet, I believe increased regulation could push it to the edge as a widely accepted form of payment. More regulation leads to more guidance, which will provide reassurance for institutional and mass use,” said Rodrigo Vicuna, the Chief Financial Officer at Prime Trust.
Despite the regulatory uncertainty, many major companies have already been accepting Bitcoin as payment for years. Elon Musk-led Tesla’s decision to accept BTC for its electric cars was probably the most important milestone for Bitcoin payments adoption to date.
But, these US companies are accepting the cryptocurrency within a regulatory grey area, as Bitcoin is neither legal tender in the country nor it is banned.
Bitcoin Is Volatile
Also, the volatility of Bitcoin is another roadblock for using it for payments. No one wants to spend something if its value is expected to rise in a short term or accept something if it is about to crash.
“The news cycle portrays crypto as a volatile investment,” Vicuna added. “Although Bitcoin’s performance reflects the ebb and flow of stocks, some still consider it the Wild West in terms of the nature of the market.”
“Regulatory clarity can rein some of that in with guardrails – leading to greater stability and support. At the end of the day, a regulatory framework for crypto is critical and will help the industry evolve into a lower risk asset class with clear paths toward consumer adoption, including confidence with crypto payments.”
Indeed, when El Salvador provided Bitcoin with the status of legal tender, all businesses in the country are bound to accept the cryptocurrency as payment. To protect their risk exposure the government decided to provide them with the option to convert BTC to USD immediately while the transaction is made.
But, many experts in the crypto industry deny the role of volatility in Bitcoin payment adoption.
“The volatility of cryptocurrencies doesn’t actually matter much in terms of making payments. Software exists that instantly converts one cryptocurrency into a more stable form of currency like fiat (USD, CAD, GBP, AUD). Additionally, people can just use stablecoins as a means of payment, avoiding the volatility that is inherent within coins like Bitcoin and Ethereum,” Keegan Francis, an Investor at The Floatation Centre, said.
But again, who is going to spend Bitcoin if its value is expected to rise in a month or even a day?
Also, for anything to be accepted as payment, consumer trust is an important factor. Fiats have the backing of governments, but when it comes to Bitcoin the entire infrastructure is private. All of its credibility depends on the decentralized structure, but the rampant hacks on crypto platforms only fuel the distrust of such innovative digital currency among both consumers and merchants.
“The future of crypto payments is likely to be multifaceted in the short term. That is, it will take some time for a dominant payment method to arise,” Francis added.
So, Is It a Marketing Gimmick?
Despite many limitations, more and more organizations are starting to accept Bitcoin as payment. Even though a very small percentage of the population uses it, the option is still there. Why? Is it only to market Bitcoin so that its value can increase?
“No, I don’t believe it’s another marketing tool,” added Vicuna. “We’ve seen the digital asset industry mature significantly over the past year. From exchange-traded funds to celebrity endorsements, crypto has moved from a niche market of early adopters to more mainstream awareness. It will continue to evolve, but it’s here for the long-term.”
“As we move further into 2022, we foresee an uptick in crypto platforms and apps that provide a better user experience, tighter security, and regulation that will provide safety and comfort around the assets for day-to-day transactions. The sector will continue to see mainstream coverage, attention from retail clients and institutional investors, and a stronger movement toward mass adoption. Lastly, expect to see new use cases emerge internationally – not just the U.S.”
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
Kraken–Deutsche Börse Pact Targets Unified Trading Across Crypto, Stocks and Futures
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official