Financial and Business News

Two CEOs, One Binance: Can Yi He Rise Without Pulling CZ Back Into Power

Friday, 05/12/2025 | 03:05 GMT by Tanya Chepkova
  • Binance formalizes a long-running internal divide: Teng fronts the regulators, Yi He shapes the empire.
  • The dual-CEO model raises a sharper question: can compliance and founder influence really coexist at scale?
Yi He, co-CEO of Binance
Yi He, co-CEO of Binance

Binance has named co-founder Yi He as co-chief executive, creating a dual leadership with Richard Teng, the regulator-turned-CEO. The appointment shows that Binance is changing how it distributes authority at the top.

Richard Teng, a former regulator who became CEO in 2023, represents the company’s intended image of compliance, while Yi He — CZ Zhao’s longtime partner and current leader of product and strategy — reflects its founder-driven origins.

The move follows Zhao’s pardon by U.S. President Donald Trump, which lifts Zhao’s personal criminal restrictions but leaves Binance’s corporate settlement and global regulatory matters unchanged.

Yi He and Richard Teng, co-CEOs of Binance. Source: LinkedIn
Yi He and Richard Teng, co-CEOs of Binance. Source: LinkedIn

A Split Structure, Not a Split Personality

Based on the professional backgrounds of both executives, the new structure suggests a clear split in responsibilities:

Richard Teng serves as the “External CEO,” tasked specifically with regulatory affairs, corporate governance, and ensuring operational stability. He is chiefly responsible for managing Binance’s interactions with global regulators, representing the company externally.

Yi He serves as the “Internal CEO,” overseeing product development, marketing, user community engagement, and the Web3 ecosystem. She also continues to lead Binance Labs and is focused on internal growth, innovation, and user experience.

This structure makes official an internal balance that has long existed. Yi He, instrumental in Binance’s growth and product strategy, now receives formal recognition of her influence.

In a letter to the judge during Zhao’s sentencing, He explained their earlier approach and described their mistakes as rooted in a founding team with limited legal experience.

While Zhao himself tried to play down any potential return, the rise of his closest partner to the top job sends a clear signal that Binance is keeping its original product-driven style.

The company is now relying on a plan that depends on keeping two competing priorities in place: its founder’s fast-growth approach and the demands of global compliance. It hopes this structure will allow it to expand well beyond its current size without becoming just another “boring” corporate project.

Binance has named co-founder Yi He as co-chief executive, creating a dual leadership with Richard Teng, the regulator-turned-CEO. The appointment shows that Binance is changing how it distributes authority at the top.

Richard Teng, a former regulator who became CEO in 2023, represents the company’s intended image of compliance, while Yi He — CZ Zhao’s longtime partner and current leader of product and strategy — reflects its founder-driven origins.

The move follows Zhao’s pardon by U.S. President Donald Trump, which lifts Zhao’s personal criminal restrictions but leaves Binance’s corporate settlement and global regulatory matters unchanged.

Yi He and Richard Teng, co-CEOs of Binance. Source: LinkedIn
Yi He and Richard Teng, co-CEOs of Binance. Source: LinkedIn

A Split Structure, Not a Split Personality

Based on the professional backgrounds of both executives, the new structure suggests a clear split in responsibilities:

Richard Teng serves as the “External CEO,” tasked specifically with regulatory affairs, corporate governance, and ensuring operational stability. He is chiefly responsible for managing Binance’s interactions with global regulators, representing the company externally.

Yi He serves as the “Internal CEO,” overseeing product development, marketing, user community engagement, and the Web3 ecosystem. She also continues to lead Binance Labs and is focused on internal growth, innovation, and user experience.

This structure makes official an internal balance that has long existed. Yi He, instrumental in Binance’s growth and product strategy, now receives formal recognition of her influence.

In a letter to the judge during Zhao’s sentencing, He explained their earlier approach and described their mistakes as rooted in a founding team with limited legal experience.

While Zhao himself tried to play down any potential return, the rise of his closest partner to the top job sends a clear signal that Binance is keeping its original product-driven style.

The company is now relying on a plan that depends on keeping two competing priorities in place: its founder’s fast-growth approach and the demands of global compliance. It hopes this structure will allow it to expand well beyond its current size without becoming just another “boring” corporate project.

About the Author: Tanya Chepkova
Tanya Chepkova
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Tanya Chepkova is a News Editor at Finance Magnates with more than 16 years of experience in financial journalism, covering forex, crypto, and digital asset markets. Her work spans daily industry reporting and data-driven, long-form explainers focused on market structure, trading models, and regulatory shifts. Before joining Finance Magnates, she led the editorial team of a cryptocurrency-focused media outlet for six years. Her reporting combines analytical depth with clear storytelling, with particular attention to how structural changes in trading, stablecoin infrastructure, and emerging products such as prediction markets reshape the broader financial ecosystem. She covers global developments and provides additional insight into CIS markets. Areas of Coverage: Crypto and digital asset markets Prediction markets Stablecoins and cross-border payments Industry analysis and long-form explainers

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