Binance has grouped its artificial intelligence products under a new Binance Intelligence brand, combining a newly launched retail market assistant with two trading tools that were already available in some form.
Binance AI began rolling out to eligible users in New Zealand on 5 October and is expected to reach additional markets over the coming days. Agent OS has operated since August, while a limited paid beta of Binance AI Pro has been available since March.
AI Pro Was Already Available as a Paid Beta
Binance says AI Pro will launch in the coming weeks, although the exchange introduced a limited beta on 25 March. The beta cost $9.99 per month after a seven-day trial, with Binance listing a regular monthly price of $29.99.
It allowed users to connect AI models to a dedicated sub-account and automate spot and perpetual orders, leveraged borrowing, market monitoring and custom trading strategies.
The AI account was separated from the customer’s main account, and its API key could not withdraw or transfer funds. Users had to move capital into the sub-account before the agent could execute trades.
The latest version is presented as a no-code workflow builder. Users will be able to describe a strategy in plain language, test it through paper trading and activate it for live execution after reviewing the resulting workflow. Trading will remain subject to the permissions, and limits chosen by the user.
Binance has not explained whether the forthcoming release will replace the existing beta, extend it to more users or introduce a different pricing model.
Paper trading was not listed among the functions in the March beta announcement, suggesting that the product has changed since its initial release.
Binance AI Begins Retail Rollout
The clearly new live product is Binance AI, an assistant integrated into the exchange’s app. It provides market briefings, profit-and-loss summaries, price alerts and information on sentiment, macroeconomic developments and activity across crypto sectors.
Where personalisation is enabled, the assistant can adapt the information displayed using a client’s holdings, preferences and previous product usage. Its announced functions centre on research and portfolio monitoring rather than automated execution.
The service is free. Binance launched it first for eligible users in New Zealand and said a wider rollout would follow, although availability will remain subject to regional eligibility.
- Is "Reverse Solicitation" Under Scrutiny? EU Probes Binance’s Services after Wind-Down Order
- Binance Takes $100m Stake in Circle Alongside Five-Year USDC Deal
- Binance Follows Bybit into 24/7 FX Perpetuals with 100x USD/BRL Contract
Agent OS Remains the Developer Tool
The third component, Agent OS, was launched in August for developers and technically experienced users building external AI agents. It connects those applications to Binance functions including market data, trading, wallets, payments and on-chain services.
Agents operate through dedicated sub-accounts with permissions set by the user. Withdrawals are prohibited, access can be revoked and an emergency control can disconnect connected agents.
As Finance Magnates previously reported, Binance supplies the account connections, execution infrastructure and controls, while the external developer remains responsible for the agent itself.
Binance Intelligence gives these products a common name and divides them among developers, app users and traders seeking no-code automation.
Their availability remains fragmented, however: the retail assistant is beginning its geographic rollout, Agent OS is already operational, and the next stage of AI Pro has yet to be distinguished clearly from its existing paid beta.
