Binance Japan announced a new partnership with PayPay, one of Japan’s cashless payment providers. PayPay, a SoftBank Corp. group company, has acquired a 40% stake in Binance Japan.

The agreement aims to expand access to digital assets and Web3 services in Japan by linking PayPay’s large user base and established payment infrastructure with Binance’s blockchain technology.

Integration of PayPay Money

In the first stage of the partnership, Binance Japan users will be able to buy cryptocurrencies using PayPay Money and withdraw funds directly into their PayPay Money wallets. The integration is expected to create a smoother experience for customers using both traditional and digital financial services.

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Masayoshi Yanase, Corporate Officer of PayPay, said the company’s investment reflects its plan to combine convenience and security in digital finance. Takeshi Chino, General Manager of Binance Japan, described the alliance as a step toward broader Web3 adoption in the country.

Survey Finds Web3, Crypto Adoption Rising

A recent survey by Nomura Holdings and Laser Digital found that over half of Japanese institutional investors plan to invest in digital assets within three years. Among 500-plus respondents, 54% intend to allocate 2-5% of assets to crypto, citing ETFs, investment trusts, and staking as key drivers.

About half also showed interest in Web3 projects. Concerns remain over counterparty risk, volatility, and regulations. The findings highlight growing institutional appetite amid Japan’s evolving digital asset framework.

PayPay’s Global Expansion Plans

Separately, PayPay has been expanding beyond Japan. The company launched its payment service in South Korea in September. In August, it confidentially filed with the US Securities and Exchange Commission to list American depositary shares on a US stock exchange . The timing and size of the offering have not yet been finalized, and the listing remains subject to market conditions.