Investors seek dependability as the NFT market remains volatile.
These use cases show how to design an NFT that offers more than just a quick return.
OP-ED
NFTs
The recent market collapse has affected all aspects of cryptocurrency, and non-fungible tokens are no exception. The floor price of the majority of NFT collections has decreased by almost 80% during the past few months. Many investors are confused. What if all the hype surrounding NFTs was just a fad based on pure speculation? Worse, several industry reports say that wash trading was a big reason why the NFT sector grew so quickly the year before.
Even so, musicians are coming up with new and interesting ways to use non-fungible tokens. Let's look at three of these: revenue rights sharing, digital tickets and VIP access, and charity NFTs.
Sharing Revenues
When an investor buys an artist's NFT, they may also get the rights to the income generated from their music. This is the concept that can be implemented by tokenizing revenue rights. This business model greatly benefits independent artists. They can receive money in advance to cover production and marketing expenditures while keeping ownership of their work. Users are contributing money to musicians they believe have a chance of success, hoping to partake in their success.
Announced in May, Alan Walker’s 'Unity' campaign became a breakthrough in the music industry, raising $25,000 in just a few days. Walker's song is forecast to reach its declared streaming goal years earlier than expected. The success led to the start of a second, even bigger campaign for DJ's latest Origins EP. To expand on this crowdfunding model, musicians can use 'fan missions'. The idea is that users will be able to get rewards for completing different tasks. For example, they could share songs on their social media or fund multiple campaigns by the same artist.
To summarize, sharing revenue rights will give investors a reason to keep their assets and wait because the value of the rights will increase as the artist's popularity grows.
Fan Clubs and Tokenized Tickets
Using NFTs as digital tickets or passes that provide their users with special privileges is another idea that is picking up steam. The
Mattias Tengblad
partnership between FTX and Coachella, which led to the production of the Coachella Collectibles collection, is a notable illustration of this. The Swedish Way Out West (WOW) Festival is also working on its NFT collection, which will include captured moments from festival attendees.
A number of musical groups have used NFT collections to give their fans VIP access. Avenged Sevenfold was one of the first bands to implement this concept, releasing their Deathbats Club NFT collection. The band has also provided owners with IP rights to their own Deathbats and continues to offer opportunities, such as incorporating three Deathbats into Iron Maiden's 'Legacy of the Beast' mobile game. Another outstanding example is deadmau5's HEAD5 Collection. Those who have already purchased official deadmau5 NFTs were given the option to start minting additional fan club NFTs ahead of time. The blockchain makes it possible for artists to thank their most loyal fans.
So, when people buy tickets to exclusive events or join fan clubs, they are more likely to be interested in the benefits of digital passes than in selling them.
Tokens for Charitable Causes
Finally, NFTs can be utilized for charitable purposes. Grimes, a Canadian singer-producer, released the WarNymph Collection in 2021 to battle climate change. A portion of the money from the initial sale, which brought in more than $6 million, was given to Carbon180, a non-profit organization that works to reduce carbon emissions and fight climate change. This trend is not limited to the music business, as comparable charitable projects can be seen in a variety of industries. UNICEF initiated an NFT collection last year to gather donations for school connectivity.
According to this logic, if investors invest in tokens to reduce carbon emissions, they are unlikely to use them to gamble, as transactions also cause pollution.
The Age of Speculation Will End
Changing how people think about NFTs is a long-term process. Over time, NFTs will no longer be seen as 'overpriced JPGs'. The fact that these three use cases exist shows that the NFT industry is slowly moving from speculation into the realm of utility.
The recent market collapse has affected all aspects of cryptocurrency, and non-fungible tokens are no exception. The floor price of the majority of NFT collections has decreased by almost 80% during the past few months. Many investors are confused. What if all the hype surrounding NFTs was just a fad based on pure speculation? Worse, several industry reports say that wash trading was a big reason why the NFT sector grew so quickly the year before.
Even so, musicians are coming up with new and interesting ways to use non-fungible tokens. Let's look at three of these: revenue rights sharing, digital tickets and VIP access, and charity NFTs.
Sharing Revenues
When an investor buys an artist's NFT, they may also get the rights to the income generated from their music. This is the concept that can be implemented by tokenizing revenue rights. This business model greatly benefits independent artists. They can receive money in advance to cover production and marketing expenditures while keeping ownership of their work. Users are contributing money to musicians they believe have a chance of success, hoping to partake in their success.
Announced in May, Alan Walker’s 'Unity' campaign became a breakthrough in the music industry, raising $25,000 in just a few days. Walker's song is forecast to reach its declared streaming goal years earlier than expected. The success led to the start of a second, even bigger campaign for DJ's latest Origins EP. To expand on this crowdfunding model, musicians can use 'fan missions'. The idea is that users will be able to get rewards for completing different tasks. For example, they could share songs on their social media or fund multiple campaigns by the same artist.
To summarize, sharing revenue rights will give investors a reason to keep their assets and wait because the value of the rights will increase as the artist's popularity grows.
Fan Clubs and Tokenized Tickets
Using NFTs as digital tickets or passes that provide their users with special privileges is another idea that is picking up steam. The
Mattias Tengblad
partnership between FTX and Coachella, which led to the production of the Coachella Collectibles collection, is a notable illustration of this. The Swedish Way Out West (WOW) Festival is also working on its NFT collection, which will include captured moments from festival attendees.
A number of musical groups have used NFT collections to give their fans VIP access. Avenged Sevenfold was one of the first bands to implement this concept, releasing their Deathbats Club NFT collection. The band has also provided owners with IP rights to their own Deathbats and continues to offer opportunities, such as incorporating three Deathbats into Iron Maiden's 'Legacy of the Beast' mobile game. Another outstanding example is deadmau5's HEAD5 Collection. Those who have already purchased official deadmau5 NFTs were given the option to start minting additional fan club NFTs ahead of time. The blockchain makes it possible for artists to thank their most loyal fans.
So, when people buy tickets to exclusive events or join fan clubs, they are more likely to be interested in the benefits of digital passes than in selling them.
Tokens for Charitable Causes
Finally, NFTs can be utilized for charitable purposes. Grimes, a Canadian singer-producer, released the WarNymph Collection in 2021 to battle climate change. A portion of the money from the initial sale, which brought in more than $6 million, was given to Carbon180, a non-profit organization that works to reduce carbon emissions and fight climate change. This trend is not limited to the music business, as comparable charitable projects can be seen in a variety of industries. UNICEF initiated an NFT collection last year to gather donations for school connectivity.
According to this logic, if investors invest in tokens to reduce carbon emissions, they are unlikely to use them to gamble, as transactions also cause pollution.
The Age of Speculation Will End
Changing how people think about NFTs is a long-term process. Over time, NFTs will no longer be seen as 'overpriced JPGs'. The fact that these three use cases exist shows that the NFT industry is slowly moving from speculation into the realm of utility.
CEO and co-founder of Corite. I am a Universal Music Group and MTG alumni and an experienced serial entrepreneur with +20 years of unique management, business development, and marketing skills from telecom and gaming to music, green tech and media. As a CEO, I also managed the Pop House Group, owned by Conni Jonsson and ABBA member Björn Ulvaeus, during an intensive expansion period.
Kraken–Deutsche Börse Pact Targets Unified Trading Across Crypto, Stocks and Futures
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official