Hello Markets, the Cyprus-based binary options trading technology provider, has publicly revealed its new and improved back-office affiliation system.
The company has revamped its back office offering to provide a better experience and full control for the system operators. The CRM experts’ back office has now plenty to offer, with the new interface providing new features and additional tools, intended to make sure that clients can make the most of their marketing campaigns.
New tools were added in order to allow the broker a short relevant information collection cruise. The clients now can “view their marketing campaigns with various affiliates, with a global view on total revenue, leads, FTDs, conversion rates, deposits, profit, and the overall cost for all active campaigns,” the company said in a statement.
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Furthermore, the update allows the operator to filter the results with just click of a button.
Clicking on a campaign will redirect the user to a dedicated page where he can perform a vast number of tasks such as generating tracking links, monitoring visits, leads and conversion rates among other. This eliminates much of the manual work typically required in similar operations, while the user gets more timely and accurate information for decision making.
One of the changes to the back office is the addition of a planning section to address challenges around organizing tasks and offering a more integrated view of the business. The dashboard also boosts dedicated sections for banners and landing pages aimed at expanding and facilitating creation of marketing resources.
Hello Markets is among a growing number of companies upgrading their technology to get a leg up as leading technology provider. Earlier in June, the firm launched the Hello Football Index, which consists of a set of price discovery algorithms designed to measure the value of a football player in real time.