Binary options technology developer SpotOption has announced today that the market results of a new calculator feature have surpassed their expectations in terms of popularity amongst traders. The calculator feature was launched last November, and the developer says it has now been implemented by 99% of their binary options white label brands.

SpotOption reports that the label studied received 6,000 unique hits in the first month of adding the tool. The developer is also expecting this number to grow considerably in the coming month.

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The calculator feature is an interactive tool that forecasts trend probability based on three popular binary options models: Black & Scholes, Moving Average and Bollinger Bands. The calculator does not advise, says SpotOption, rather it “simply displays to the trader the probability of the asset price direction according to the chosen formula.”

“Providing operators with all the tools possible to help their traders make educated trades is the key to their trader retention,” says Ran Amiran, CEO of SpotOption. “It has always been our goal to extend trader lifetime value for our clients, and the best way to do this is by giving the trader the power of knowledge. This is exactly what the Calculator feature does.”