Interactive Option Partners with French Football Club Nice
- The football deal in the binary options space is indicative of the direction that marketing of financial products is taking
It’s been about a year since we saw the first major sponsorship deal in the binary options space. It was 24option that followed up on the steps of some Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term brokers and decided to establish a physical presence in what is normally considered a fully online business.
While the online aspect of it is the crucial part, when it comes to marketing we are starting to see some divergence from the methodology used to onboard clients, especially over the last 5 years since binary options have emerged as an industry and have been picking up.
The newest deal on the block comes from France, where Interactive Option has announced a partnership with French football team OGC Nice. The deal looks to be more substantial than some lower profile teams which binary brokers have signed in recent weeks.
The logo of Interactive Option has been stamped on the shirts of the OGC Nice players, and the company is getting the rights to do some online advertising and billboard space during home games of the team.
350,000 people call the city of Nice home
Targeting the French market with binary options has become somewhat difficult after the AMF cracked down on the product with an investigation which revealed that some spotters hired by the regulator only managed to recover their deposit from 2 out of 9 binary options brokers, 7 of which were CySEC CySEC The Cyprus Securities and Exchange Commission (CySEC) is a financial regulatory authority of Cyprus. CySEC is one of the key watchdog authorities for brokerages in Europe, whose financial regulations and operations comply with the European MiFID financial harmonization law.Founded in 2001, CySEC is instrumental in providing licensing and registration for forex brokers and previously binary options providers.CySEC is responsible for a variety of different functions, which includes the supervision The Cyprus Securities and Exchange Commission (CySEC) is a financial regulatory authority of Cyprus. CySEC is one of the key watchdog authorities for brokerages in Europe, whose financial regulations and operations comply with the European MiFID financial harmonization law.Founded in 2001, CySEC is instrumental in providing licensing and registration for forex brokers and previously binary options providers.CySEC is responsible for a variety of different functions, which includes the supervision Read this Term regulated. In addition, the regulator is frequently updating its list of unauthorized binary options providers.
While challenges for the industry remain in place, there is still scope for growth and some brokers are looking to offline advertising to achieve their goals.
The city of Nice, located along the French riviera, is home to 350,000 people and the football team has been performing rather well in the country's most prestigious league, currently holding 8th place in Ligue 1.
The merits of sports sponsorships for binary and forex options brokers remain to be fully assessed. To learn more about the opportunities which a football sponsorship may or may not offer your brokerage, be sure to attend the Finance Magnates London Summit on the 2-3rd of November in the center of the City of London at "The Brewery".
The third panel of the second day of the event brings together outstanding sportsmen, agents and lawyers who will share insight into the most exciting deals recently, with a healthy dose of inside information and dressing-room tidbits.
It’s been about a year since we saw the first major sponsorship deal in the binary options space. It was 24option that followed up on the steps of some Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term brokers and decided to establish a physical presence in what is normally considered a fully online business.
While the online aspect of it is the crucial part, when it comes to marketing we are starting to see some divergence from the methodology used to onboard clients, especially over the last 5 years since binary options have emerged as an industry and have been picking up.
The newest deal on the block comes from France, where Interactive Option has announced a partnership with French football team OGC Nice. The deal looks to be more substantial than some lower profile teams which binary brokers have signed in recent weeks.
The logo of Interactive Option has been stamped on the shirts of the OGC Nice players, and the company is getting the rights to do some online advertising and billboard space during home games of the team.
350,000 people call the city of Nice home
Targeting the French market with binary options has become somewhat difficult after the AMF cracked down on the product with an investigation which revealed that some spotters hired by the regulator only managed to recover their deposit from 2 out of 9 binary options brokers, 7 of which were CySEC CySEC The Cyprus Securities and Exchange Commission (CySEC) is a financial regulatory authority of Cyprus. CySEC is one of the key watchdog authorities for brokerages in Europe, whose financial regulations and operations comply with the European MiFID financial harmonization law.Founded in 2001, CySEC is instrumental in providing licensing and registration for forex brokers and previously binary options providers.CySEC is responsible for a variety of different functions, which includes the supervision The Cyprus Securities and Exchange Commission (CySEC) is a financial regulatory authority of Cyprus. CySEC is one of the key watchdog authorities for brokerages in Europe, whose financial regulations and operations comply with the European MiFID financial harmonization law.Founded in 2001, CySEC is instrumental in providing licensing and registration for forex brokers and previously binary options providers.CySEC is responsible for a variety of different functions, which includes the supervision Read this Term regulated. In addition, the regulator is frequently updating its list of unauthorized binary options providers.
While challenges for the industry remain in place, there is still scope for growth and some brokers are looking to offline advertising to achieve their goals.
The city of Nice, located along the French riviera, is home to 350,000 people and the football team has been performing rather well in the country's most prestigious league, currently holding 8th place in Ligue 1.
The merits of sports sponsorships for binary and forex options brokers remain to be fully assessed. To learn more about the opportunities which a football sponsorship may or may not offer your brokerage, be sure to attend the Finance Magnates London Summit on the 2-3rd of November in the center of the City of London at "The Brewery".
The third panel of the second day of the event brings together outstanding sportsmen, agents and lawyers who will share insight into the most exciting deals recently, with a healthy dose of inside information and dressing-room tidbits.