Binary options broker EZTrader just announced that the company has concluded yet another football partnership after several deals were announced throughout the past year. The company will become the French football club’s AS Monaco Official Online FX and Binary Partner until the end of the 2018 season.
The company is already sponsoring Premier League club Everton, German VfL Wolfsburg and Swedish AIK. Last year, the binary options broker also signed deals with German Bayer Leverkusen and Dutch team Feyenoord.
Under the agreement, EZTrader will get access to shared marketing materials and publicity with the prominent football club. The binary options broker will have advertising rights at home games for AS Monaco at the Stade Louis II, with its brand name appearing on the digital LED boards as well as on the stadium screen.
The company also shared in its announcement that it will receive some coverage from Monaco’s interviews backdrop.
The deal marks the first aggressive sponsorship push of EZTrader into the French market. Last year, the company started with the German market and Bayer Leverkusen, with the agreement lasting for one season.
The company is already sponsoring UK’s Everton, German VfL Wolfsburg and Swedish AIK
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EZTrader holds a license from the Cyprus Securities and Exchange Commission (CySEC) and operates legally in France under a passporting agreement. In contrast to a number of binary options providers who have been blacklisted by the French regulator, EZTrader is offering its services in the country as a regulated brand.
AS Monaco currently holds 11th place in the French Ligue 1, which is the highest division in the French football championship. The team finished third last season and reached the semi-finals in the French Cup and the first playoff round in the Champions league, where it was defeated by Spanish Valencia.
EZTrader looks forward to further cementing and expanding its reach in the French and European markets
Commenting on the announcement, the CEO of EZTrader, Shimon Citron, said, “This partnership reflects our shared commitment to professionalism, leadership and success. Both EZTrader and AS Monaco are leading, highly reputable and popular brands in France, Europe and beyond. EZTrader looks forward to further cementing and expanding its reach in the French and European markets.”
Confirming the words of the CEO of the company, a source with knowledge of the matter shared with Finance Magnates’ reporters that the brokerage is on track to sign another major sports deal in the coming weeks.
A panel discussing the opportunities which are presented to forex and binary options brokers from sport sponsorships will be held at this year’s Finance Magnates London Summit. Executives from all over the world will gather at “The Brewery” to participate in the industry’s top event this year on the 2nd and 3rd of November. Registration for the event is still open, with limited availability.